B
BrandBrand
#KnowTheFeeling @billabongwomens
www.youtube.com/watch?v=f5tdJw2cLIwAudience
Browse top profilesFollowers
2.4M
Following
1K
Total Posts
Engagement & Performance
Engagement Rate
0.19%
Avg Likes
4,639
Avg Comments
What the numbers say about Billabong
Billabong is a Brand account on Instagram with 2.4M followers and 6,537 published posts.
A typical post by Billabong collects about 4,639 likes and 56 comments — roughly one interaction for every 513 followers.
Followers leave about one comment for every 82 likes — an audience that mostly engages through likes.
Billabong currently publishes less than one post per week.
The account follows just 1,044 others against 2.4M followers — a ratio typical of established creators and brands.
Billabong vs similar accounts
| Metric | Billabong | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.04% |
| Average likes | 4,639 | 27,441 |
| Average comments | 56 | 386 |
| Posts per week | 0.7 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How Billabong's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Billabong: (4,639 avg likes + 56 avg comments) ÷ 2,408,179 followers × 100 ≈ 0.19%.
Frequently asked questions about Billabong
How many followers does Billabong have?
Billabong has 2,408,179 followers on Instagram (2.4M) as of Jul 10, 2026.
What is Billabong's engagement rate?
Billabong's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers.
How many likes does Billabong average per post?
Posts by Billabong average 4,639 likes and 56 comments.
How often does Billabong post on Instagram?
Billabong posts less than once a week on average.
Is Billabong a business or creator account?
Billabong is registered as a business account on Instagram and is verified.
