Lifestyle books that celebrate creativity, kindness, and connection! Founder, Peg Couch
Followers
11K
Following
1.7K
Total Posts
Engagement Rate
0.71%
Avg Likes
72
Avg Comments
On Instagram, Better Day Books is a verified Business brand with an audience of 11K. Content spans business and lifestyle. Better Day Books has shared 514 posts to date, currently around 4 posts a week. Posts average 72 likes and 6 comments, an engagement rate of 0.71%.
Tracked in the InstME index, Better_day_books is a Business account with 11K followers and a back catalogue of 514 posts.
Against 5,335 Business accounts with 10K–100K followers in the InstME index, Better_day_books's 0.71% engagement rate lands below the median of 1.46%.
At one comment per 11 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Better_day_books has published about 4 posts per week.
InstME estimates 0% of Better_day_books's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$38–$71
Based on 11K followers and a 0.71% engagement rate, a single sponsored post by Better_day_books is worth an estimated $38–$71. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Better_day_books | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 1.46% |
| Average likes | 72 | 334 |
| Average comments | 6 | 22 |
| Posts per week | 4.46 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Better Day Books is a verified business brand on Instagram, with 11K followers.
Better Day Books posts on Instagram as @better_day_books.
Better Day Books has 10,976 followers on Instagram (11K) as of Apr 24, 2026.
Better Day Books's engagement rate is 0.71%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Better Day Books average 72 likes and 6 comments.
Better Day Books posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Better Day Books's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Better Day Books is registered as a business account on Instagram and is verified.
Better Day Books is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 514 posts.
514
6
Posts / Week
4.46
Growth Score
14.2 / 100
ER Rank
41th
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
32.6K
Engagement
1.95%
Yes. Better Day Books carries the blue verified badge on Instagram.
A sponsored post from Better Day Books is estimated at $38 to $71. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
