📍명동: 서울시 중구 명동길73 PAGE 3층 📍홍대: 서울시 마포구 잔다리로 16 2~4층 📍부산: 부산진구 중앙대로 704 동보플라자 2층 ⏰명동&홍대: 10AM~7PM / 부산: 11AM~8PM 🗓️일요일 휴관 💄무료 메이크업, 피부진단, 퍼스널컬러, K뷰티 체험
Outreach This Creator For Free뷰티플레이 l BEAUTY PLAY runs a Beauty creator account with 17.5K followers on Instagram. Its posts sit across beauty and automotive. The account has published 2,154 posts, currently around 9 posts a week. Posts average 41 likes and 17 comments, an engagement rate of 0.33%.
Beautyplay.official is a Beauty account whose 2,154 posts have grown a following of 17.5K on Instagram.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Beautyplay.official posts a 0.33% engagement rate that is below the median of 0.57%.
Comments arrive at about one per 2 likes, a sign of an unusually discussion-heavy audience.
Lately Beautyplay.official has been publishing about 9 posts per week, more than one per day.
Audience-quality analysis puts Beautyplay.official at 82/100; roughly 15% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$61–$110
Based on 17.5K followers and a 0.33% engagement rate, a single sponsored post by Beautyplay.official is worth an estimated $61–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Beautyplay.official | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.57% |
| Average likes | 41 | 134 |
| Average comments | 17 | 12 |
| Posts per week | 9.49 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
뷰티플레이 l BEAUTY PLAY is a beauty creator on Instagram, with 17.5K followers.
뷰티플레이 l BEAUTY PLAY posts on Instagram as @beautyplay.official.
뷰티플레이 l BEAUTY PLAY has 17,494 followers on Instagram (17.5K) as of Jul 15, 2026.
뷰티플레이 l BEAUTY PLAY's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by 뷰티플레이 l BEAUTY PLAY average 41 likes and 17 comments.
뷰티플레이 l BEAUTY PLAY posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 15% of 뷰티플레이 l BEAUTY PLAY's followers are low-quality or inactive, giving an audience-quality score of 82/100.
뷰티플레이 l BEAUTY PLAY is registered as a creator account on Instagram.
Avg Comments
17
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
52.1K
Engagement
0.05%
뷰티플레이 l BEAUTY PLAY is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 2,154 posts.
A sponsored post from 뷰티플레이 l BEAUTY PLAY is estimated at $61 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
