Your Adventure Starts Here Tag your outdoor photos
Followers
1.6M
Following
1.2K
Total Posts
Engagement Rate
0.28%
Avg Likes
4,385
Avg Comments
Bass Pro Shops is a verified Travel brand on Instagram, tracked in the InstME index with 1.6M followers. The account posts mainly around travel and art topics. To date Bass Pro Shops has posted 4,379 times, currently around 12 posts a week. Engagement runs at 0.28%, or about 4,385 likes and 40 comments per post.
Counting 1.6M followers and 4,379 posts, Bassproshops sits in the InstME index as a Travel account.
Compared with 165 other Travel accounts with over 1M followers in the InstME index, Bassproshops's 0.28% engagement rate is below the median of 0.74%.
The comment-to-like ratio works out to one comment per 111 likes, pointing to an audience that mostly engages through likes.
Bassproshops's output runs to about 12 posts per week, more than one per day.
With 1.6M followers but only 1,191 accounts followed back, Bassproshops shows the ratio of a well-established account.
Estimated sponsored-post value
$5,600–$10,000
Based on 1.6M followers and a 0.28% engagement rate, a single sponsored post by Bassproshops is worth an estimated $5,600–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Art
| Metric | Bassproshops | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.74% |
| Average likes | 4,385 | 15,822 |
| Average comments | 40 | 167 |
| Posts per week | 12 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Bass Pro Shops is a verified travel brand on Instagram, with 1.6M followers.
Bass Pro Shops posts on Instagram as @bassproshops.
Bass Pro Shops has 1,591,534 followers on Instagram (1.6M) as of Jul 12, 2026.
Bass Pro Shops's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Travel accounts with over 1M followers in the InstME index.
Posts by Bass Pro Shops average 4,385 likes and 40 comments.
Bass Pro Shops posts about 12 times per week on average.
Bass Pro Shops is registered as a business account on Instagram and is verified.
Bass Pro Shops is categorized as a travel and art account in the InstME index, based on the profile's bio and Instagram category across 4,379 posts.
Yes. Bass Pro Shops carries the blue verified badge on Instagram.
4,379
40
Posts / Week
12
Growth Score
5.6 / 100
Follower Ratio
1336.3×
2.9M
Engagement
0.17%
A sponsored post from Bass Pro Shops is estimated at $5,600 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
