Followers
803.6K
Following
229
Total Posts
Engagement Rate
0.18%
Avg Likes
997
Avg Comments
Baskin-Robbins is a verified Ice Cream Shop brand. The account has built 803.6K followers on Instagram. The account has published 769 posts, currently around 4 posts a week. Posts average 997 likes and 416 comments, an engagement rate of 0.18%.
Counting 803.6K followers and 769 posts, Baskinrobbins sits in the InstME index as an Ice Cream Shop account.
An engagement rate of 0.18% puts Baskinrobbins in the bottom 16% for accounts with 100K–1M followers tracked by InstME.
Roughly one in 2 likes comes with a comment, an unusually discussion-heavy audience.
Posting frequency for Baskinrobbins sits at about 4 posts per week.
On audience quality, Baskinrobbins lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 803.6K followers but only 229 accounts followed back, Baskinrobbins shows the ratio of a well-established account.
Estimated sponsored-post value
$2,800–$5,200
Based on 803.6K followers and a 0.18% engagement rate, a single sponsored post by Baskinrobbins is worth an estimated $2,800–$5,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Ice Cream Shop
| Metric | Baskinrobbins | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.25% |
| Average likes | 997 | 2,985 |
| Average comments | 416 | 73 |
| Posts per week | 3.5 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Baskin-Robbins is a verified ice cream shop brand on Instagram, with 803.6K followers.
Baskin-Robbins posts on Instagram as @baskinrobbins.
Baskin-Robbins has 803,619 followers on Instagram (803.6K) as of Jul 15, 2026.
Baskin-Robbins's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers.
Posts by Baskin-Robbins average 997 likes and 416 comments.
Baskin-Robbins posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Baskin-Robbins's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Baskin-Robbins is registered as a business account on Instagram and is verified.
Baskin-Robbins is categorized as an ice cream shop account in the InstME index, based on the profile's bio and Instagram category across 769 posts.
769
416
Posts / Week
3.5
Growth Score
3.6 / 100
ER Rank
16th
Engagement
0.1%
Yes. Baskin-Robbins carries the blue verified badge on Instagram.
A sponsored post from Baskin-Robbins is estimated at $2,800 to $5,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
