Barna Group provides research, resources and training to facilitate transformation in organizations, communities and individuals.
Outreach This Creator For FreeBarna Group runs a Home & DIY brand account based in United States with 25.2K followers on Instagram. Barna Group has shared 1,347 posts to date, currently around 1 post a week. Posts average 49 likes and 3 comments, an engagement rate of 0.2%.
As a Home & DIY account, Barnagroup reaches 25.2K followers on Instagram across 1,347 published posts.
Barnagroup's 0.2% engagement rate is in the bottom quarter (median: 0.75%) among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Followers weigh in with a comment about every 20 likes, an unusually discussion-heavy audience.
Barnagroup's videos average 572.2 views per post.
Recent posting activity averages about one post per week.
Barnagroup comes in at 82/100 for audience quality, with 15% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 251 others against 25.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$88–$160
Based on 25.2K followers and a 0.2% engagement rate, a single sponsored post by Barnagroup is worth an estimated $88–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Barnagroup | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.75% |
| Average likes | 49 | 200 |
| Average comments | 3 | 9 |
| Posts per week | 1.35 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Barnagroup | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.55% |
| Average likes | 49 | 132 |
| Average comments | 3 | 7 |
| Posts per week | 1.35 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Barna Group is a home & diy brand based in United States on Instagram, with 25.2K followers.
Barna Group posts on Instagram as @barnagroup.
Barna Group has 25,215 followers on Instagram (25.2K) as of Apr 10, 2026.
Barna Group's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Barna Group average 49 likes and 3 comments.
Barna Group posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 15% of Barna Group's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Total Posts
1,347
Avg Comments
3
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
74K
Engagement
14.44%
Barna Group is registered as a business account on Instagram.
Barna Group is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,347 posts.
Barna Group's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Barna Group is estimated at $88 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
