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Followers
497.1K
Following
598
Total Posts
Engagement Rate
0.04%
Avg Likes
213
Avg Comments
Ballard Designs is a verified Fashion brand based in United States. The account has built 497.1K followers on Instagram. The account posts mainly around fashion and home & diy topics. Ballard Designs has shared 4,489 posts to date, currently around 4 posts a week. Engagement runs at 0.04%, or about 213 likes and 6 comments per post.
Ballarddesigns is a Fashion account on Instagram with 497.1K followers and 4,489 published posts.
Compared with 2,126 other Fashion accounts with 100K–1M followers in the InstME index, Ballarddesigns's 0.04% engagement rate is in the bottom quarter (median: 0.86%).
One comment lands for every 35 likes, which reads as a healthy amount of conversation.
Lately Ballarddesigns has been publishing about 4 posts per week.
With 497.1K followers but only 598 accounts followed back, Ballarddesigns shows the ratio of a well-established account.
Estimated sponsored-post value
$1,700–$3,200
Based on 497.1K followers and a 0.04% engagement rate, a single sponsored post by Ballarddesigns is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Home & DIY
| Metric | Ballarddesigns | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.86% |
| Average likes | 213 | 1,969 |
| Average comments | 6 | 58 |
| Posts per week | 4.2 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ballarddesigns | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.69% |
| Average likes | 213 | 1,576 |
| Average comments | 6 | 52 |
| Posts per week | 4.2 | 0.65 |
Median values from 305 Fashion accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Ballard Designs is a verified fashion brand based in United States on Instagram, with 497.1K followers.
Ballard Designs posts on Instagram as @ballarddesigns.
Ballard Designs has 497,122 followers on Instagram (497.1K) as of Aug 9, 2026.
Ballard Designs's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Ballard Designs average 213 likes and 6 comments.
Ballard Designs posts about 4 times per week on average.
Ballard Designs is registered as a business account on Instagram and is verified.
Ballard Designs is categorized as a fashion and home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,489 posts.
Ballard Designs's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,489
6
Posts / Week
4.2
Growth Score
0.8 / 100
Last Post
12 days ago
Engagement
0.95%
Yes. Ballard Designs carries the blue verified badge on Instagram.
A sponsored post from Ballard Designs is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
