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Badger Balm runs a verified Beauty brand account with 78.3K followers on Instagram. Content spans beauty and automotive. Badger Balm has shared 1,920 posts to date, currently around 2 posts a week. Engagement runs at 0.15%, or about 90 likes and 29 comments per post.
Badgerbalm has built an audience of 78.3K followers on Instagram over 1,920 posts as a Beauty account.
Badgerbalm's 0.15% engagement rate is in the bottom quarter (median: 0.57%) among Beauty accounts with 10K–100K followers, measured across 5,414 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 3 likes, pointing to an unusually discussion-heavy audience.
Badgerbalm's output runs to about 2 posts per week.
On audience quality, Badgerbalm lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$270–$510
Based on 78.3K followers and a 0.15% engagement rate, a single sponsored post by Badgerbalm is worth an estimated $270–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Badgerbalm | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.57% |
| Average likes | 90 | 134 |
| Average comments | 29 | 12 |
| Posts per week | 2.16 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Badger Balm is a verified beauty brand on Instagram, with 78.3K followers.
Badger Balm posts on Instagram as @badgerbalm.
Badger Balm has 78,277 followers on Instagram (78.3K) as of Jul 15, 2026.
Badger Balm's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Badger Balm average 90 likes and 29 comments.
Badger Balm posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 10% of Badger Balm's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Badger Balm is registered as a business account on Instagram and is verified.
Badger Balm is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,920 posts.
Avg Comments
29
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
Engagement
0.03%
Yes. Badger Balm carries the blue verified badge on Instagram.
A sponsored post from Badger Balm is estimated at $270 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
