100% real cheese. The fun kind of good.
Babybel runs a verified Brand brand account with 28.8K followers on Instagram. The account has published 349 posts, currently around 1 post a week. Typical posts draw 2,295 likes and 32 comments, putting engagement at 8.09%.
Babybelus has built an audience of 28.8K followers on Instagram over 349 posts as a Brand account.
Babybelus averages 2,295 likes and 32 comments per post, roughly one interaction for every 12 of its followers.
One comment lands for every 72 likes, which reads as an audience that mostly engages through likes.
Video content averages 160K views, 5.6× the follower count, a sign posts regularly travel beyond the existing audience.
Posting frequency for Babybelus sits at about one post per week.
Estimated sponsored-post value
$400–$750
Based on 28.8K followers and a 8.09% engagement rate, a single sponsored post by Babybelus is worth an estimated $400–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Babybelus | Cohort median |
|---|---|---|
| Engagement rate | 8.09% | 1.45% |
| Average likes | 2,295 | 339 |
| Average comments | 32 | 18 |
| Posts per week | 1.47 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Babybel is a verified brand brand on Instagram, with 28.8K followers.
Babybel posts on Instagram as @babybelus.
Babybel has 28,761 followers on Instagram (28.8K) as of Jul 15, 2026.
Babybel's engagement rate is 8.09%, calculated from average likes and comments per post relative to followers.
Posts by Babybel average 2,295 likes and 32 comments.
Babybel posts about 1 time per week on average.
Babybel is registered as a business account on Instagram and is verified.
Babybel is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 349 posts.
Yes. Babybel carries the blue verified badge on Instagram.
A sponsored post from Babybel is estimated at $400 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
349
Avg Comments
32
3M
Engagement
0.49%
