Followers
28.6K
Following
1.2K
Total Posts
Engagement Rate
0.09%
Avg Likes
23
Avg Comments
AFRICAN BOTANICS is a verified Beauty brand on Instagram based in South Africa, tracked in the InstME index with 28.6K followers. The account posts mainly around beauty and tech topics. AFRICAN BOTANICS has shared 1,923 posts to date, currently around 2 posts a week. Typical posts draw 23 likes and 2 comments, putting engagement at 0.09%.
Africanbotanics is a Beauty account whose 1,923 posts have grown a following of 28.6K on Instagram.
Compared with 5,414 other Beauty accounts with 10K–100K followers in the InstME index, Africanbotanics's 0.09% engagement rate is in the bottom quarter (median: 0.57%).
Comments arrive at about one per 13 likes, a sign of an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
Estimated sponsored-post value
$100–$190
Based on 28.6K followers and a 0.09% engagement rate, a single sponsored post by Africanbotanics is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Africanbotanics | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.57% |
| Average likes | 23 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 1.96 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Africanbotanics | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.92% |
| Average likes | 23 | 241 |
| Average comments | 2 | 13 |
| Posts per week | 1.96 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
AFRICAN BOTANICS is a verified beauty brand based in South Africa on Instagram, with 28.6K followers.
AFRICAN BOTANICS posts on Instagram as @africanbotanics.
AFRICAN BOTANICS has 28,634 followers on Instagram (28.6K) as of Jul 15, 2026.
AFRICAN BOTANICS's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by AFRICAN BOTANICS average 23 likes and 2 comments.
AFRICAN BOTANICS posts about 2 times per week on average.
AFRICAN BOTANICS is registered as a business account on Instagram and is verified.
AFRICAN BOTANICS is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,923 posts.
AFRICAN BOTANICS's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,923
2
Posts / Week
1.96
Growth Score
1.8 / 100
Follower Ratio
23.6×
Engagement
0.51%
Yes. AFRICAN BOTANICS carries the blue verified badge on Instagram.
A sponsored post from AFRICAN BOTANICS is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
