#shop on Instagram, hashtag stats & best tags
16,991 creators in the InstME index post about shop. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #shop.
#shop hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
16,991
Average followers
128,984
Median: 17,329
Average engagement rate
4.41%
Median: 0.82%
Average likes per post
2,837
Median: 136
Average comments per post
119
Median: 9
Average posts per month
12.9
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #shop
Top countries
Share of creators with a known country
- United States43%
- United Kingdom8.4%
- Indonesia6.3%
- Australia4.5%
- Nigeria3.5%
- India3%
- Canada2.5%
- France2.1%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English88.5%
- Indonesian8.5%
- French2.9%
Creator categories using this hashtag
Share of creators with a classified niche
- Tech27.8%
- Fashion12.5%
- Art12.2%
- Beauty8.6%
- Food5.9%
- Automotive5.1%
- Music4.2%
- Business3.6%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 48% women / 52% men.
Modeled from the tech, fashion, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #shop
16,991 creators in the InstME index mention Shop in their profile.
Shopee Indonesia 🇮🇩
@shopee_id
Followers
8.9M
Engagement
0.02%
Costco Finds Canada
@costcofindscanada
Followers
771.1K
Engagement
0%
Terrain
@shopterrain
Followers
305.9K
Engagement
0.1%
Shopee Singapore
@shopee_sg
Followers
169.5K
Engagement
0.05%
Shoppers Drug Mart
@shoppersdrugmart
Followers
125K
Engagement
0.13%
American Booksellers Assoc.
@americanbooksellers
Followers
97.3K
Engagement
0.77%
The Proper Peacock: Vintage & Antique Decor
@theproperpeacock
Followers
93.7K
Engagement
0.21%
LBV TV
@lakebuenavisitors
Followers
88.4K
Engagement
0%
S U N H O N E Y ®
@shopsunhoney
Followers
66.3K
Engagement
0.43%
Shop Small
@shopsmall
Followers
64.7K
Engagement
1%
Paloma & Co
@shoppalomaandco
Followers
63.7K
Engagement
0.01%
Apparel Markets | ANDMORE®
@apparelmarkets
Followers
63.1K
Engagement
0.1%
Tips for using #shop
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 12.9 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#shop hashtag FAQ
How many Instagram influencers use #shop?
16,991 public Instagram creators with 1,000+ followers in the InstME index use shop in their profile or content category.
What is a good engagement rate for #shop posts?
The median engagement rate across #shop creators is 0.82%, and the average is 4.41%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #shop?
Use 20–30 hashtags per post, mixing broad tags like #shop with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #shop creators post from?
The largest share post from United States (43%), United Kingdom (8.4%), Indonesia (6.3%), based on the #shop creators in the index with a known country.
Find creators who already post about Shop
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.