The official Shop Small® account from @AmericanExpress. #ShopSmall all year round and on #SmallBizSat, 11/29. www.shopsmall.com Link in bio ↙️
visitstore.bio/shopsmallFollowers
64.7K
Following
367
Total Posts
Engagement Rate
1%
Avg Likes
629
Avg Comments
15
Shopsmall has built an audience of 64.7K followers on Instagram over 646 posts as a business account.
On average, Shopsmall's posts earn 629 likes and 15 comments, about one interaction per 100 followers.
The comment-to-like ratio works out to one comment per 41 likes, pointing to a healthy amount of conversation.
Video posts from Shopsmall average 2.1K views.
Recent posting activity averages less than one post per week.
The account follows just 367 others against 64.7K followers — a ratio typical of established creators and brands.
| Metric | Shopsmall | Cohort median |
|---|---|---|
| Engagement rate | 1% | 1.56% |
| Average likes | 629 | 359 |
| Average comments | 15 | 20 |
| Posts per week | 0.77 | 0.49 |
Median values from 57,657 accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Data last updated: Mar 26, 2026
Shopsmall has 64,650 followers on Instagram (64.7K) as of Mar 26, 2026.
Shopsmall's engagement rate is 1%, calculated from average likes and comments per post relative to followers.
Posts by Shopsmall average 629 likes and 15 comments.
Shopsmall posts less than once a week on average.
Shopsmall is registered as a business account on Instagram and is verified.
646
Avg Views
2,139
Posts / Week
0.77
Growth Score
20 / 100
Engagement
1.83%
