#recipes on Instagram, hashtag stats & best tags
2,308 creators in the InstME index post about recipes. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #recipes.
#recipes hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
2,308
Average followers
329,655
Median: 49,325
Average engagement rate
11.82%
Median: 1.86%
Average likes per post
10,554
Median: 978
Average comments per post
323
Median: 43
Average posts per month
10.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #recipes
Top countries
Share of creators with a known country
- United States47.5%
- United Kingdom8.5%
- India7.1%
- Australia5.2%
- Italy4.9%
- Canada4.3%
- Mexico2.5%
- Germany1.5%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English89.1%
- Italian6%
- Spanish3.1%
- German1.8%
Creator categories using this hashtag
Share of creators with a classified niche
- Food58.3%
- Lifestyle12%
- Parenting4.9%
- Home & DIY4.9%
- Health4.4%
- Fitness4.2%
- Business2.9%
- Fashion2.1%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 60% women / 40% men.
Modeled from the food, lifestyle, parenting creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #recipes
2,308 creators in the InstME index mention Recipes in their profile.
HomeCookingShow
@homecookingshow
Followers
3.9M
Engagement
0.05%
Tiffy
@tiffy.cooks
Followers
2.1M
Engagement
5.25%
Chris Joe
@cj.eats_
Followers
1.1M
Engagement
0.19%
The Domestic Geek
@thedomesticgeek1
Followers
163.9K
Engagement
0.36%
Bee Yinn Low
@rasamalaysia
Followers
136.6K
Engagement
0%
Darlene Lemus
@kindketomama
Followers
125.5K
Engagement
0%
Anam Chaudhry | Panda 🐼
@anamchfoodsecrets
Followers
47.8K
Engagement
13.88%
Yee Wen • London food blogger
@tinygirleatsworld
Followers
42.8K
Engagement
3.37%
Sattvik Kitchen
@sattvikkitchen
Followers
36.2K
Engagement
48.57%
Big Box Vegan Eats from Kreg Sterns | Vegan Recipe Developer
@bigboxveganeats
Followers
16.7K
Engagement
3.61%
Douglas Cullen
@mexicanfoodjournal
Followers
7.1K
Engagement
0%
Aaronica Cole
@thecrunchymommy
Followers
2.2K
Engagement
0%
Hashtags to use with #recipes
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #recipes
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 10.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#recipes hashtag FAQ
How many Instagram influencers use #recipes?
2,308 public Instagram creators with 1,000+ followers in the InstME index use recipes in their profile or content category.
What is a good engagement rate for #recipes posts?
The median engagement rate across #recipes creators is 1.86%, and the average is 11.82%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #recipes?
Use 20–30 hashtags per post, mixing broad tags like #recipes with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #recipes creators post from?
The largest share post from United States (47.5%), United Kingdom (8.5%), India (7.1%), based on the #recipes creators in the index with a known country.
Find creators who already post about Recipes
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.