#publishers on Instagram, hashtag stats & best tags
158 creators in the InstME index post about publishers. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #publishers.
#publishers hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
158
Average followers
785,529
Median: 33,178
Average engagement rate
2.75%
Median: 0.40%
Average likes per post
7,137
Median: 152
Average comments per post
130
Median: 8
Average posts per month
61.8
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #publishers
Top countries
Share of creators with a known country
- United States60%
- United Kingdom12.9%
- Australia5.7%
- Brazil2.9%
- France2.9%
- Ireland2.9%
- UAE2.9%
- Argentina1.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English91.9%
- French3.2%
- Portuguese3.2%
- Spanish1.6%
Creator categories using this hashtag
Share of creators with a classified niche
- Music15.6%
- Tech14.7%
- Art10.1%
- Parenting8.3%
- Automotive7.3%
- Pets5.5%
- Business4.6%
- Fashion4.6%
Most common audience gender
Estimated, not a measured follower breakdown
Roughly balanced
Roughly 48% women / 52% men.
Modeled from the music, tech, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #publishers
158 creators in the InstME index mention Publishers in their profile.
The MLC
@mlc_us
Followers
28.3K
Engagement
0.31%
E! News
@enews
Followers
25M
Engagement
0.07%
TV Globo
@tvglobo
Followers
18M
Engagement
0.01%
HYPEBEAST
@hypebeast
Followers
10.5M
Engagement
0.19%
TNT Sports US
@tntsportsus
Followers
7.7M
Engagement
0.43%
HBO
@hbo
Followers
6.8M
Engagement
5.71%
Cookist Wow
@cookistwow
Followers
6.1M
Engagement
0.02%
20th Century Studios
@20thcenturystudios
Followers
5.5M
Engagement
2.43%
DJ Akademiks
@akademiks
Followers
5.2M
Engagement
0.19%
Lyrical Lemonade
@lyricalemonade
Followers
5M
Engagement
0.7%
Netflix UK & Ireland
@netflixuk
Followers
4.8M
Engagement
0.36%
Disney Parks
@disneyparks
Followers
3.4M
Engagement
0.7%
Tips for using #publishers
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 61.8 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#publishers hashtag FAQ
How many Instagram influencers use #publishers?
158 public Instagram creators with 1,000+ followers in the InstME index use publishers in their profile or content category.
What is a good engagement rate for #publishers posts?
The median engagement rate across #publishers creators is 0.40%, and the average is 2.75%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #publishers?
Use 20–30 hashtags per post, mixing broad tags like #publishers with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #publishers creators post from?
The largest share post from United States (60%), United Kingdom (12.9%), Australia (5.7%), based on the #publishers creators in the index with a known country.
Find creators who already post about Publishers
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.