HYPEBEAST

@hypebeast

Explore E-commerce Creators

BrandPublishers

Driving culture forward. Work with us @hypemaker Shop with us @hbx Insights @hype___mind

linkin.bio/hypebeast

Audience

Browse top profiles

Followers

10.5M

Following

Total Posts

39,032

Engagement & Performance

Engagement Rate

0.19%

Avg Likes

19,701

Avg Comments

158

Avg Views

123,728

Posts / Week

46.34

Growth Score

3.8 / 100

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Data last updated: Apr 5, 2026

How engagement rate is calculated

Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.

How to improve Instagram engagement

Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.