#pilates on Instagram, hashtag stats & best tags
1,124 creators in the InstME index post about pilates. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #pilates.
#pilates hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
1,124
Average followers
63,940
Median: 5,058
Average engagement rate
4.67%
Median: 1.52%
Average likes per post
2,992
Median: 104
Average comments per post
40
Median: 10
Average posts per month
5.9
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #pilates
Top countries
Share of creators with a known country
- United States25.7%
- Indonesia21.7%
- Australia12.2%
- United Kingdom11.3%
- United Arab Emirates5.5%
- Canada2.8%
- Brazil2.4%
- Malaysia1.5%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English62.5%
- Indonesian26.1%
- Arabic6.6%
- Portuguese2.9%
- Malay1.8%
Creator categories using this hashtag
Share of creators with a classified niche
- Fitness95%
- Business1.7%
- Health1.4%
- Fashion0.5%
- Music0.5%
- Art0.2%
- Beauty0.2%
- Lifestyle0.2%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly men
Roughly 33% women / 67% men.
Modeled from the fitness, business, health creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #pilates
1,124 creators in the InstME index mention Pilates in their profile.
FONV PILATES ASSOCIATION
@fonv_pilates.association
Followers
14.4K
Engagement
0.22%
Pilates and Flow Studio | Pilatesmalang
@pilatesandflow_studio
Followers
10.4K
Engagement
0.24%
The Pilates Studio Las Vegas
@thepilatesstudiolasvegas
Followers
1.3K
Engagement
0%
HHC HAZ
@hhc_haz
Followers
1K
Engagement
3%
Sara Tendulkar
@saratendulkar
Followers
9.7M
Engagement
9.56%
@lessie.fitness
@lessie.fitness
Followers
8M
Engagement
0.15%
Jos Buttler
@josbuttler
Followers
3.5M
Engagement
2.94%
Celina
@celinapowell
Followers
3.2M
Engagement
0.97%
COURTENEY FISHER FITNESS
@justcoco
Followers
2.8M
Engagement
0.09%
Courteney Fisher
@justtcocoo
Followers
2.8M
Engagement
0%
Maia Henry
@maiahenryfit
Followers
2.1M
Engagement
0.06%
ʙᴏᴅʏ ʙʏ ᴍᴀʀᴋ™
@bodybymark
Followers
1.9M
Engagement
8.93%
Tips for using #pilates
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 5.9 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#pilates hashtag FAQ
How many Instagram influencers use #pilates?
1,124 public Instagram creators with 1,000+ followers in the InstME index use pilates in their profile or content category.
What is a good engagement rate for #pilates posts?
The median engagement rate across #pilates creators is 1.52%, and the average is 4.67%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #pilates?
Use 20–30 hashtags per post, mixing broad tags like #pilates with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #pilates creators post from?
The largest share post from United States (25.7%), Indonesia (21.7%), Australia (12.2%), based on the #pilates creators in the index with a known country.
Find creators who already post about Pilates
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.