#outfits on Instagram, hashtag stats & best tags
879 creators in the InstME index post about outfits. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #outfits.
#outfits hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
879
Average followers
139,899
Median: 32,900
Average engagement rate
12.09%
Median: 2.31%
Average likes per post
5,215
Median: 672
Average comments per post
216
Median: 32
Average posts per month
13.1
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #outfits
Top countries
Share of creators with a known country
- United States29.6%
- Nigeria10.8%
- India8.8%
- United Kingdom7.7%
- Canada4.6%
- Germany4.6%
- France4.2%
- Australia3.5%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English88%
- German6.3%
- French5.7%
Creator categories using this hashtag
Share of creators with a classified niche
- Fashion44%
- Lifestyle18.5%
- Beauty9.9%
- Parenting5.8%
- Business4.9%
- Fitness3.4%
- Travel2.8%
- Home & DIY2.1%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 68% women / 32% men.
Modeled from the fashion, lifestyle, beauty creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #outfits
879 creators in the InstME index mention Outfits in their profile.
DM FOR PROMO/BUSINESS
@outfitshaderoom
Followers
333K
Engagement
0.01%
Lourdes Pérez
@lourdes.pwr
Followers
17.9K
Engagement
0.18%
Seemykothari_
@seemykothari_
Followers
7.6K
Engagement
21.5%
tanya burr
@tanyaburr
Followers
4M
Engagement
0.18%
Carys Whittaker 🇬🇧
@carys.whittaker
Followers
2.9M
Engagement
2.47%
Stephanie Joplin
@betterwithchardonnay
Followers
2.5M
Engagement
0%
Jen Reed | The Sister Studio
@thesisterstudioig
Followers
2.1M
Engagement
0.74%
Lydia Tomlinson | Style Educator
@lydiajanetomlinson
Followers
2.1M
Engagement
0.36%
Lisarosii ✨ OUTFITS & HAULS
@lisarosii
Followers
1.7M
Engagement
1.44%
Brittany Sjogren \\ Loverly Grey
@loverlygrey
Followers
1.7M
Engagement
0.31%
Jessica Chelsea Hamilton.
@jesschamilton
Followers
1.6M
Engagement
2.87%
OUTFITS DAILY ®️
@zara.outfits.balkan
Followers
1.5M
Engagement
1.59%
Hashtags to use with #outfits
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #outfits
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 13.1 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#outfits hashtag FAQ
How many Instagram influencers use #outfits?
879 public Instagram creators with 1,000+ followers in the InstME index use outfits in their profile or content category.
What is a good engagement rate for #outfits posts?
The median engagement rate across #outfits creators is 2.31%, and the average is 12.09%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #outfits?
Use 20–30 hashtags per post, mixing broad tags like #outfits with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #outfits creators post from?
The largest share post from United States (29.6%), Nigeria (10.8%), India (8.8%), based on the #outfits creators in the index with a known country.
Find creators who already post about Outfits
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.