#outfit on Instagram, hashtag stats & best tags
879 creators in the InstME index post about outfit. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #outfit.
#outfit hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
879
Average followers
175,067
Median: 34,300
Average engagement rate
7.05%
Median: 1.46%
Average likes per post
6,768
Median: 296
Average comments per post
206
Median: 28
Average posts per month
13.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #outfit
Top countries
Share of creators with a known country
- United States34.7%
- Nigeria12.2%
- United Kingdom12.2%
- India6.6%
- Canada4.9%
- Australia4.5%
- France3.8%
- Indonesia3.1%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English91.5%
- French4.7%
- Indonesian3.8%
Creator categories using this hashtag
Share of creators with a classified niche
- Fashion66.9%
- Lifestyle7.4%
- Beauty5.7%
- Business4%
- Parenting3.4%
- Fitness2%
- Travel2%
- Art1.6%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 69% women / 31% men.
Modeled from the fashion, lifestyle, beauty creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #outfit
879 creators in the InstME index mention Outfit in their profile.
OUTFITGRID™
@outfitgrid
Followers
662.3K
Engagement
0%
DM FOR PROMO/BUSINESS
@outfitshaderoom
Followers
333K
Engagement
0.01%
Toque D’ Belleza 🌷 Mateo 21:22
@bellezatoque
Followers
3.2K
Engagement
0.78%
Urban Outfitters
@urbanoutfitters
Followers
8.7M
Engagement
0.01%
Yungin'
@augustalsina
Followers
6.5M
Engagement
0.14%
tanya burr
@tanyaburr
Followers
4M
Engagement
0.18%
Spider-Man
@spiderman
Followers
3.8M
Engagement
48.61%
Carys Whittaker 🇬🇧
@carys.whittaker
Followers
2.9M
Engagement
2.47%
Stephanie Joplin
@betterwithchardonnay
Followers
2.5M
Engagement
0%
Nichole Ciotti
@nicholeciotti
Followers
2.3M
Engagement
0%
Lydia Tomlinson | Style Educator
@lydiajanetomlinson
Followers
2.1M
Engagement
0.36%
Brittany Sjogren \\ Loverly Grey
@loverlygrey
Followers
1.7M
Engagement
0.31%
Tips for using #outfit
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 13.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#outfit hashtag FAQ
How many Instagram influencers use #outfit?
879 public Instagram creators with 1,000+ followers in the InstME index use outfit in their profile or content category.
What is a good engagement rate for #outfit posts?
The median engagement rate across #outfit creators is 1.46%, and the average is 7.05%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #outfit?
Use 20–30 hashtags per post, mixing broad tags like #outfit with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #outfit creators post from?
The largest share post from United States (34.7%), Nigeria (12.2%), United Kingdom (12.2%), based on the #outfit creators in the index with a known country.
Find creators who already post about Outfit
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.