#motivational on Instagram, hashtag stats & best tags
236 creators in the InstME index post about motivational. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #motivational.
#motivational hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
236
Average followers
148,632
Median: 16,750
Average engagement rate
9.31%
Median: 2.31%
Average likes per post
7,162
Median: 410
Average comments per post
161
Median: 31
Average posts per month
9.1
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #motivational
Top countries
Share of creators with a known country
- United States65.4%
- India6.2%
- Indonesia3.7%
- Russia3.7%
- Brazil2.5%
- France2.5%
- Nigeria2.5%
- Australia1.2%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English85.9%
- Indonesian4.2%
- Russian4.2%
- French2.8%
- Portuguese2.8%
Creator categories using this hashtag
Share of creators with a classified niche
- Business24.7%
- Music22.1%
- Fitness18.8%
- Lifestyle7.1%
- Art5.8%
- Comedy3.9%
- Health3.9%
- Parenting3.9%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 45% women / 55% men.
Modeled from the business, music, fitness creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #motivational
236 creators in the InstME index mention Motivational in their profile.
Will “Story” Rivera
@livebelieveinspire
Followers
59.1K
Engagement
3.73%
Bernard Buie
@bernardbuie
Followers
8.8K
Engagement
0.73%
Kamal Joshi🖌
@kamalbabujoshi
Followers
3.2K
Engagement
7.61%
Louis Fernandez-Benard
@louisbenard
Followers
2.3K
Engagement
100%
Arut Nazaryan
@arutmain
Followers
3.8M
Engagement
0.07%
Mario Teguh
@marioteguh
Followers
3.1M
Engagement
0.02%
Ирина Хакамада
@irina_hakamada
Followers
2.9M
Engagement
0.47%
HD Cutz® 💫Sheldon Edwards 🇯🇲🇬🇧
@hd_cutz_london
Followers
2.2M
Engagement
0.87%
Lais Souza | Palestrante
@lalikasouza
Followers
1.7M
Engagement
8.38%
Boman Irani
@boman_irani
Followers
1.4M
Engagement
1.19%
Gifty Anti
@oheneyere_gifty_anti
Followers
1.1M
Engagement
0.06%
Sagar Visawadia
@sagarvisawadia_
Followers
1.1M
Engagement
0.9%
Hashtags to use with #motivational
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #motivational
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.1 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#motivational hashtag FAQ
How many Instagram influencers use #motivational?
236 public Instagram creators with 1,000+ followers in the InstME index use motivational in their profile or content category.
What is a good engagement rate for #motivational posts?
The median engagement rate across #motivational creators is 2.31%, and the average is 9.31%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #motivational?
Use 20–30 hashtags per post, mixing broad tags like #motivational with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #motivational creators post from?
The largest share post from United States (65.4%), India (6.2%), Indonesia (3.7%), based on the #motivational creators in the index with a known country.
Find creators who already post about Motivational
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.