#motivation on Instagram, hashtag stats & best tags
748 creators in the InstME index post about motivation. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #motivation.
#motivation hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
748
Average followers
218,550
Median: 17,680
Average engagement rate
13.68%
Median: 3.22%
Average likes per post
10,044
Median: 520
Average comments per post
239
Median: 25
Average posts per month
12.6
Average follower growth (30 days)
-0.05%
Based on 1 creators with 30 days of history
Who posts with #motivation
Top countries
Share of creators with a known country
- United States60.5%
- India9%
- France3%
- United Kingdom3%
- Australia2.5%
- Indonesia2.5%
- Germany2%
- United Arab Emirates2%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English88.8%
- French3.6%
- Indonesian3%
- Arabic2.4%
- German2.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Fitness31.9%
- Business17.4%
- Lifestyle13.4%
- Music10%
- Health5.5%
- Education4%
- Parenting3.5%
- Art2.8%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 45% women / 55% men.
Modeled from the fitness, business, lifestyle creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #motivation
748 creators in the InstME index mention Motivation in their profile.
inspirations/fitness /love/ motivation quotes/ healthy
@lifevibe85
Followers
109.1K
Engagement
0.13%
Will “Story” Rivera
@livebelieveinspire
Followers
59.1K
Engagement
3.73%
cbfw
@moneybagkymyae
Followers
11.1K
Engagement
27.51%
PIGMINT_AIRT🌀
@pigmint_airt
Followers
10.9K
Engagement
1.78%
Blue Tick Diary
@bluetickdiary
Followers
9.3K
Engagement
0.87%
Bernard Buie
@bernardbuie
Followers
8.8K
Engagement
0.73%
Kamal Joshi🖌
@kamalbabujoshi
Followers
3.2K
Engagement
7.61%
Perry Williams III
@perryshoot
Followers
3K
Engagement
4.09%
Louis Fernandez-Benard
@louisbenard
Followers
2.3K
Engagement
100%
Chaton Turner
@chatonsworld
Followers
2.1K
Engagement
3.25%
Travel.lambu
@wanderwithlambu
Followers
1.2K
Engagement
100%
Tiboinshape
@tiboinshape
Followers
17.3M
Engagement
1.56%
Tips for using #motivation
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 12.6 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#motivation hashtag FAQ
How many Instagram influencers use #motivation?
748 public Instagram creators with 1,000+ followers in the InstME index use motivation in their profile or content category.
What is a good engagement rate for #motivation posts?
The median engagement rate across #motivation creators is 3.22%, and the average is 13.68%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #motivation?
Use 20–30 hashtags per post, mixing broad tags like #motivation with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #motivation creators post from?
The largest share post from United States (60.5%), India (9%), France (3%), based on the #motivation creators in the index with a known country.
Find creators who already post about Motivation
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.