#models on Instagram, hashtag stats & best tags
2,618 creators in the InstME index post about models. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #models.
#models hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
2,618
Average followers
96,358
Median: 9,964
Average engagement rate
6.28%
Median: 2.07%
Average likes per post
3,540
Median: 171
Average comments per post
46
Median: 19
Average posts per month
6.4
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #models
Top countries
Share of creators with a known country
- United States30.8%
- United Kingdom15%
- France5.8%
- Germany5.5%
- Nigeria3.4%
- Italy3.3%
- Spain2.9%
- Brazil2.8%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English70.7%
- French8.4%
- German7.9%
- Italian4.8%
- Spanish4.2%
Creator categories using this hashtag
Share of creators with a classified niche
- Fashion59.6%
- Business7.5%
- Art7%
- Photography5%
- Music4.3%
- Fitness3.6%
- Beauty3.3%
- Lifestyle2.4%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 64% women / 36% men.
Modeled from the fashion, business, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #models
2,618 creators in the InstME index mention Models in their profile.
Soul Artist MGMT
@soulartistmgmt
Followers
85.2K
Engagement
0.26%
DMH Talent Agency
@dmh_talent_agency
Followers
53.8K
Engagement
0.25%
Ludlow Scout
@ludlowscout
Followers
26.5K
Engagement
0.38%
McFIT MODELS
@mcfitmodels
Followers
25.5K
Engagement
0.07%
Sabrina Mastrangelo
@streetpeoplecastingitalia
Followers
10.1K
Engagement
1.06%
BLUE TIT LONDON ✂️ Academy
@bluetitacademy
Followers
6.8K
Engagement
0%
Zoramodels - Simone Matalla
@zoramodels
Followers
5.4K
Engagement
0.97%
Gisele A. Soto
@giselesoto_abc
Followers
1.1K
Engagement
8.23%
Taylor Hill
@taylor_hill
Followers
22.6M
Engagement
0.16%
Barbara Palvin
@realbarbarapalvin
Followers
21.3M
Engagement
6.92%
Wanda Nara
@wanda_nara
Followers
17.4M
Engagement
0.62%
Jasmine Tookes
@jastookes
Followers
7.6M
Engagement
2.34%
Hashtags to use with #models
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #models
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 6.4 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#models hashtag FAQ
How many Instagram influencers use #models?
2,618 public Instagram creators with 1,000+ followers in the InstME index use models in their profile or content category.
What is a good engagement rate for #models posts?
The median engagement rate across #models creators is 2.07%, and the average is 6.28%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #models?
Use 20–30 hashtags per post, mixing broad tags like #models with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #models creators post from?
The largest share post from United States (30.8%), United Kingdom (15%), France (5.8%), based on the #models creators in the index with a known country.
Find creators who already post about Models
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.