#modelling on Instagram, hashtag stats & best tags
163 creators in the InstME index post about modelling. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #modelling.
#modelling hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
163
Average followers
45,014
Median: 14,237
Average engagement rate
4.06%
Median: 1.20%
Average likes per post
1,210
Median: 134
Average comments per post
27
Median: 11
Average posts per month
8.7
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #modelling
Top countries
Share of creators with a known country
- United Kingdom28.9%
- United States17.8%
- Australia13.3%
- Nigeria8.9%
- Indonesia7.8%
- Canada3.3%
- Germany3.3%
- South Africa3.3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English87.2%
- Indonesian9%
- German3.8%
Creator categories using this hashtag
Share of creators with a classified niche
- Fashion52%
- Beauty10%
- Business8%
- Music6%
- Lifestyle5%
- Art4%
- Fitness3%
- Health3%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 66% women / 34% men.
Modeled from the fashion, beauty, business creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #modelling
163 creators in the InstME index mention Modelling in their profile.
Caroline Labouchere
@carolinelabouchere
Followers
692.8K
Engagement
0%
Lottie Moss
@lottiemossxo
Followers
581.3K
Engagement
0%
Emily Venz
@emilyvenz
Followers
564.5K
Engagement
7.01%
Dekota Thompson
@dekota_thompson
Followers
549.7K
Engagement
3.49%
Victoria Turner
@victoriaturnerr
Followers
466.8K
Engagement
1.44%
MODELWERK
@modelwerk
Followers
271.2K
Engagement
0.09%
INDAH SJ, S.Psi., M.Psi., Psikolog
@sundariindah
Followers
264.5K
Engagement
1.72%
Natalie Sole
@nataliesole
Followers
212.9K
Engagement
8.2%
Mellya Baskarani
@mellyabskrn
Followers
162.3K
Engagement
0.19%
Elite Model Management Spain
@elite_barcelona
Followers
152.6K
Engagement
0%
Feven Reuben (Msaka Tonge)
@fevushka_
Followers
133.7K
Engagement
1.41%
Kenta Sakurai 桜井健太
@kentasakura
Followers
125.9K
Engagement
0.66%
Hashtags to use with #modelling
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #modelling
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.7 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#modelling hashtag FAQ
How many Instagram influencers use #modelling?
163 public Instagram creators with 1,000+ followers in the InstME index use modelling in their profile or content category.
What is a good engagement rate for #modelling posts?
The median engagement rate across #modelling creators is 1.20%, and the average is 4.06%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #modelling?
Use 20–30 hashtags per post, mixing broad tags like #modelling with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #modelling creators post from?
The largest share post from United Kingdom (28.9%), United States (17.8%), Australia (13.3%), based on the #modelling creators in the index with a known country.
Find creators who already post about Modelling
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.