#mindfulness on Instagram, hashtag stats & best tags
223 creators in the InstME index post about mindfulness. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #mindfulness.
#mindfulness hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
223
Average followers
103,556
Median: 9,739
Average engagement rate
7.23%
Median: 1.78%
Average likes per post
1,379
Median: 177
Average comments per post
39
Median: 14
Average posts per month
8.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #mindfulness
Top countries
Share of creators with a known country
- United States36.4%
- United Kingdom10.4%
- India6.5%
- Colombia3.9%
- Mexico3.9%
- Argentina2.6%
- Australia2.6%
- Canada2.6%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English84.9%
- Spanish15.1%
Creator categories using this hashtag
Share of creators with a classified niche
- Fitness39.8%
- Health19.4%
- Music8.6%
- Art7%
- Education4.8%
- Business3.2%
- Fashion2.7%
- Parenting2.7%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 45% women / 55% men.
Modeled from the fitness, health, music creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #mindfulness
223 creators in the InstME index mention Mindfulness in their profile.
Opera Courtyard Kitchen
@opera_courtyard
Followers
13.6K
Engagement
0.31%
Mindful Monkey
@mindfulmonkeymoves
Followers
4.7K
Engagement
1.89%
Koniyogafit Infinite Light Infinite Peace
@threemwellnest
Followers
2.4K
Engagement
0.08%
Nav Heera
@nav_heera
Followers
2.2K
Engagement
3.37%
Satyug सतयुग
@satyugreborn
Followers
2K
Engagement
3.72%
Holly McNeill | Mindfulness Architect
@hollymcneillofficial
Followers
1.5K
Engagement
3.74%
Aduri
@aduri.co
Followers
1.3K
Engagement
0.8%
lululemon
@lululemon
Followers
5.8M
Engagement
0.21%
Walk for Peace
@walkforpeace.usa
Followers
1.9M
Engagement
0.63%
Buddha Meditation
@buddha__meditation
Followers
1.3M
Engagement
2.05%
Happiness Expert | Neuroscience Coach 🧠✨
@thebehappyproject
Followers
971.1K
Engagement
0.14%
Alicia Gorbato
@despertares_con_alicia
Followers
915.4K
Engagement
0.06%
Tips for using #mindfulness
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#mindfulness hashtag FAQ
How many Instagram influencers use #mindfulness?
223 public Instagram creators with 1,000+ followers in the InstME index use mindfulness in their profile or content category.
What is a good engagement rate for #mindfulness posts?
The median engagement rate across #mindfulness creators is 1.78%, and the average is 7.23%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #mindfulness?
Use 20–30 hashtags per post, mixing broad tags like #mindfulness with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #mindfulness creators post from?
The largest share post from United States (36.4%), United Kingdom (10.4%), India (6.5%), based on the #mindfulness creators in the index with a known country.
Find creators who already post about Mindfulness
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.