#mindfulness on Instagram, hashtag stats & best tags
118 creators in the InstME index post about mindfulness. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #mindfulness.
#mindfulness hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
118
Average followers
135,717
Median: 10,541
Average engagement rate
4.92%
Median: 1.75%
Average likes per post
1,972
Median: 226
Average comments per post
42
Median: 19
Average posts per month
9.0
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #mindfulness
Top countries
Share of creators with a known country
- United States36.1%
- United Kingdom16.7%
- Mexico8.3%
- Colombia5.6%
- Argentina2.8%
- Australia2.8%
- Egypt2.8%
- Germany2.8%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English71.4%
- Spanish21.4%
- Arabic3.6%
- German3.6%
Creator categories using this hashtag
Share of creators with a classified niche
- Fitness33.3%
- Health17.2%
- Art9.7%
- Music8.6%
- Education7.5%
- Business6.5%
- Fashion4.3%
- Beauty3.2%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 47% women / 53% men.
Modeled from the fitness, health, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #mindfulness
118 creators in the InstME index mention Mindfulness in their profile.
Opera Courtyard Kitchen
@opera_courtyard
Followers
13.6K
Engagement
0.31%
Mindful Monkey
@mindfulmonkeymoves
Followers
4.7K
Engagement
1.89%
Holly McNeill | Mindfulness Architect
@hollymcneillofficial
Followers
1.5K
Engagement
3.74%
lululemon
@lululemon
Followers
5.8M
Engagement
0.21%
Walk for Peace
@walkforpeace.usa
Followers
1.9M
Engagement
0.63%
Buddha Meditation
@buddha__meditation
Followers
1.3M
Engagement
2.05%
Andreea Raicu
@araicu
Followers
603.7K
Engagement
0.44%
F. merve bilge atalay
@mrvbilgeatalay
Followers
551.4K
Engagement
0.3%
DeAndre Roselle Yedlin
@yedlinny
Followers
448.3K
Engagement
0.24%
Boho Beautiful
@bohobeautifullife
Followers
448.3K
Engagement
0.53%
lululemon Australia and New Zealand
@lululemonausnz
Followers
408K
Engagement
0.15%
UnJaded Jade 🍀
@unjadedjade
Followers
392.6K
Engagement
2.42%
Tips for using #mindfulness
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.0 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#mindfulness hashtag FAQ
How many Instagram influencers use #mindfulness?
118 public Instagram creators with 1,000+ followers in the InstME index use mindfulness in their profile or content category.
What is a good engagement rate for #mindfulness posts?
The median engagement rate across #mindfulness creators is 1.75%, and the average is 4.92%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #mindfulness?
Use 20–30 hashtags per post, mixing broad tags like #mindfulness with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #mindfulness creators post from?
The largest share post from United States (36.1%), United Kingdom (16.7%), Mexico (8.3%), based on the #mindfulness creators in the index with a known country.
Find creators who already post about Mindfulness
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.