#influencers on Instagram, hashtag stats & best tags
350 creators in the InstME index post about influencers. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #influencers.
#influencers hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
350
Average followers
121,051
Median: 13,988
Average engagement rate
6.35%
Median: 1.52%
Average likes per post
3,185
Median: 175
Average comments per post
123
Median: 12
Average posts per month
9.6
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #influencers
Top countries
Share of creators with a known country
- United States44.1%
- United Kingdom12.4%
- India8.8%
- Argentina3.5%
- Pakistan2.9%
- South Korea2.9%
- Brazil2.4%
- Italy2.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English82.2%
- Spanish4.4%
- Korean3.7%
- Urdu3.7%
- Italian3%
Creator categories using this hashtag
Share of creators with a classified niche
- Business36.4%
- Fashion22.5%
- Lifestyle11.3%
- Food5.6%
- Beauty3.9%
- Travel3.9%
- Fitness3.5%
- Music3%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 54% women / 46% men.
Modeled from the business, fashion, lifestyle creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #influencers
350 creators in the InstME index mention Influencers in their profile.
Miss B 💎
@misskithinji
Followers
33K
Engagement
4.18%
Mugshot Management
@mugshotmanagement
Followers
29.8K
Engagement
0.07%
VIPsocio |Events |Marketplace
@vipsocio
Followers
22.5K
Engagement
2.53%
Influencer INDIA
@influencerindia.in
Followers
2.8K
Engagement
2.51%
Anna Azerli
@annaazerli
Followers
8.4M
Engagement
0%
Rica de Marré
@ricademarre
Followers
4.7M
Engagement
0.47%
Good News
@tanksgoodnews
Followers
3M
Engagement
1.37%
Memes
@tank.sinatra
Followers
2.8M
Engagement
3.22%
Eliya Cioccolato | Palm Beach Influencer
@eliyacioccolato
Followers
2.2M
Engagement
0.64%
Emmanuel Iren
@pst_iren
Followers
1.3M
Engagement
1.09%
COKODIVE | Official K-Pop Merch
@cokodive
Followers
1.1M
Engagement
0.67%
Crusoe the Dachshund
@crusoe_dachshund
Followers
882.6K
Engagement
0%
Hashtags to use with #influencers
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #influencers
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.6 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#influencers hashtag FAQ
How many Instagram influencers use #influencers?
350 public Instagram creators with 1,000+ followers in the InstME index use influencers in their profile or content category.
What is a good engagement rate for #influencers posts?
The median engagement rate across #influencers creators is 1.52%, and the average is 6.35%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #influencers?
Use 20–30 hashtags per post, mixing broad tags like #influencers with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #influencers creators post from?
The largest share post from United States (44.1%), United Kingdom (12.4%), India (8.8%), based on the #influencers creators in the index with a known country.
Find creators who already post about Influencers
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.