#homegoods on Instagram, hashtag stats & best tags
27 creators in the InstME index post about homegoods. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #homegoods.
#homegoods hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
27
Average followers
162,343
Median: 16,100
Average engagement rate
2.97%
Median: 1.37%
Average likes per post
1,791
Median: 308
Average comments per post
26
Median: 25
Average posts per month
8.7
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #homegoods
Top countries
Share of creators with a known country
- United States100%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English100%
Creator categories using this hashtag
Share of creators with a classified niche
- Home & DIY41.7%
- Art25%
- Food8.3%
- Parenting8.3%
- Fashion4.2%
- interior4.2%
- Lifestyle4.2%
- Travel4.2%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 67% women / 33% men.
Modeled from the home & diy, art, food creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #homegoods
27 creators in the InstME index mention Homegoods in their profile.
Becki Owens
@beckiowens
Followers
2.4M
Engagement
0%
Amy Dusseault
@palmettoporchathome
Followers
437.8K
Engagement
0%
Jenny Reimold
@jennyreimold
Followers
433.9K
Engagement
0%
SMARD
@smard.art
Followers
279.6K
Engagement
0.2%
Bridgette Whitney
@itsbridgettebitch
Followers
192.9K
Engagement
0%
Ashley
@shoppedbyashley
Followers
134K
Engagement
0%
Jenna Pierce
@itsjennapierce
Followers
133.6K
Engagement
0%
Sustainable Haus Mercantile
@sustainablehaus
Followers
117.8K
Engagement
9.46%
Maureen Cracknell
@maureencracknell
Followers
60.5K
Engagement
0%
Jacqueline | Seasonal Recipes • Hosting • Everyday Living
@everydayextra_
Followers
38.8K
Engagement
4.95%
PLEASURE CURATOR
@alexapulitzer
Followers
27.1K
Engagement
1.23%
With Love Vintage
@withlove.vintage
Followers
22.3K
Engagement
0.34%
Hashtags to use with #homegoods
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #homegoods
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.7 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#homegoods hashtag FAQ
How many Instagram influencers use #homegoods?
27 public Instagram creators with 1,000+ followers in the InstME index use homegoods in their profile or content category.
What is a good engagement rate for #homegoods posts?
The median engagement rate across #homegoods creators is 1.37%, and the average is 2.97%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #homegoods?
Use 20–30 hashtags per post, mixing broad tags like #homegoods with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #homegoods creators post from?
The largest share post from United States (100%), based on the #homegoods creators in the index with a known country.
Find creators who already post about Homegoods
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.