#healthandwellness on Instagram, hashtag stats & best tags
#healthandwellness is a health hashtag. Too few indexed profiles name it directly to report on the tag alone, so the numbers below cover the 13,603 health creators in the InstME index, the audience you are competing with when you post it.
Health creator statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers in the health niche, not only those naming #healthandwellness. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
13,603
Average followers
119,337
Median: 15,239
Average engagement rate
6.32%
Median: 1.21%
Average likes per post
3,041
Median: 136
Average comments per post
82
Median: 11
Average posts per month
9.7
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts health content
Top countries
Share of creators with a known country
- United States43.7%
- United Kingdom7.2%
- India5.1%
- Indonesia4.5%
- Australia3.3%
- Brazil2.8%
- Nigeria2.6%
- Canada2.3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English89.7%
- Indonesian6.3%
- Portuguese4%
Creator categories using this hashtag
Share of creators with a classified niche
- Beauty38.1%
- Health32.4%
- Fitness12%
- Food4.4%
- Business2.9%
- Education1.8%
- Fashion1.7%
- Lifestyle1.6%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 65% women / 35% men.
Modeled from the beauty, health, fitness creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Health creators to pair with #healthandwellness
13,603 creators in the InstME index work in the health niche. These are the largest of them, not a list of accounts that have posted #healthandwellness.
HomeCookingShow
@homecookingshow
Followers
3.9M
Engagement
0.05%
Kementerian Kesehatan RI
@kemenkes_ri
Followers
3.3M
Engagement
0.05%
Jin Cruce
@agingwith_style_and_grays
Followers
1.5M
Engagement
10.39%
Guardian Indonesia
@guardian_id
Followers
1.2M
Engagement
0.01%
ABC Health
@abchealth
Followers
113K
Engagement
7.88%
LaTina Boyd
@pinkazucar
Followers
104.4K
Engagement
3.07%
Children's Miracle Network
@childrensmiraclenetwork
Followers
92.5K
Engagement
0.77%
Life Extension | Vitamins & Supplements
@lifeextension
Followers
91.9K
Engagement
0%
Sudarat Hempromma
@porschwang_
Followers
88K
Engagement
5.48%
citiesabc
@citiesabc
Followers
85.5K
Engagement
0.32%
Omega Juicers
@omegajuicing
Followers
82.3K
Engagement
0.02%
Rakhi Mahapatra
@rakhimahapatra
Followers
66.5K
Engagement
0.43%
Hashtags to use with #healthandwellness
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #healthandwellness
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.7 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#healthandwellness hashtag FAQ
How many Instagram influencers use #healthandwellness?
Too few indexed profiles name #healthandwellness directly to report on the tag by itself. It sits in the health niche, where the InstME index holds 13,603 public creators with 1,000+ followers, and the stats on this page describe that group.
What is a good engagement rate for #healthandwellness posts?
The median engagement rate across health creators is 1.21%, and the average is 6.32%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #healthandwellness?
Use 20–30 hashtags per post, mixing broad tags like #healthandwellness with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do health creators post from?
The largest share post from United States (43.7%), United Kingdom (7.2%), India (5.1%), based on the health creators in the index with a known country.
Find creators who already post about Healthandwellness
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.