#haircare on Instagram, hashtag stats & best tags
252 creators in the InstME index post about haircare. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #haircare.
#haircare hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
252
Average followers
175,800
Median: 33,724
Average engagement rate
2.50%
Median: 0.50%
Average likes per post
1,703
Median: 134
Average comments per post
65
Median: 11
Average posts per month
14.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #haircare
Top countries
Share of creators with a known country
- United States26.7%
- Australia12.1%
- United Kingdom11.2%
- Pakistan9.5%
- France6.9%
- Italy6%
- India5.2%
- Canada3.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English72.3%
- Urdu11.7%
- French8.5%
- Italian7.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Beauty84.9%
- Business5.5%
- Fashion3.2%
- Music1.4%
- Food0.9%
- Lifestyle0.9%
- Art0.5%
- Education0.5%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 78% women / 22% men.
Modeled from the beauty, business, fashion creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #haircare
252 creators in the InstME index mention Haircare in their profile.
S O W L by @anushaesays
@sowlcare
Followers
19.2K
Engagement
0.03%
Ponto Hair Club
@ponto_hairclub
Followers
9.8K
Engagement
0.11%
Elena Sydorova
@es_elena_sydorova
Followers
3.7K
Engagement
3.54%
e.l.f. Cosmetics
@elfcosmetics
Followers
7.6M
Engagement
0.05%
Nykaa
@mynykaa
Followers
3.3M
Engagement
0.05%
Mawar Eva de Jongh
@mawar_eva
Followers
2.5M
Engagement
2.75%
Gisou
@gisou
Followers
2.2M
Engagement
0.3%
Sephora Collection
@sephoracollection
Followers
2.2M
Engagement
0.09%
Color Wow
@colorwowhair
Followers
1.2M
Engagement
0.05%
Cliff Vmir
@cliffvmir
Followers
1.2M
Engagement
1.06%
MYNTRA BEAUTY
@myntrabeauty
Followers
1.1M
Engagement
0.24%
Queen Syleena
@syleenajohnson
Followers
996.6K
Engagement
0.63%
Tips for using #haircare
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 14.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#haircare hashtag FAQ
How many Instagram influencers use #haircare?
252 public Instagram creators with 1,000+ followers in the InstME index use haircare in their profile or content category.
What is a good engagement rate for #haircare posts?
The median engagement rate across #haircare creators is 0.50%, and the average is 2.50%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #haircare?
Use 20–30 hashtags per post, mixing broad tags like #haircare with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #haircare creators post from?
The largest share post from United States (26.7%), Australia (12.1%), United Kingdom (11.2%), based on the #haircare creators in the index with a known country.
Find creators who already post about Haircare
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.