#esports on Instagram, hashtag stats & best tags
522 creators in the InstME index post about esports. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #esports.
#esports hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
522
Average followers
306,119
Median: 31,816
Average engagement rate
11.96%
Median: 3.45%
Average likes per post
21,490
Median: 1,672
Average comments per post
391
Median: 31
Average posts per month
15.9
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #esports
Top countries
Share of creators with a known country
- United States26.8%
- India14.6%
- Indonesia8.9%
- United Kingdom8.3%
- Germany7.6%
- Brazil4.5%
- Mexico4.5%
- Canada3.2%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English67.5%
- Indonesian11.4%
- German9.8%
- Portuguese5.7%
- Spanish5.7%
Creator categories using this hashtag
Share of creators with a classified niche
- Gaming73.2%
- Fitness10.9%
- Business5.1%
- Sports2.1%
- Music1.8%
- Art1.2%
- Lifestyle1.2%
- Photography1.2%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly men
Roughly 26% women / 74% men.
Modeled from the gaming, fitness, business creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #esports
522 creators in the InstME index mention Esports in their profile.
NASEF
@nasefgg
Followers
2K
Engagement
0.73%
Matt Casto
@sportsagentmatt
Followers
1.6K
Engagement
7.07%
Tyler Ninja Blevins
@ninja
Followers
11.9M
Engagement
2.4%
thoriq halilintar
@thariqhalilintar
Followers
8.2M
Engagement
2.89%
Whistle
@whistlesports
Followers
6.3M
Engagement
0.05%
Team RRQ
@teamrrq
Followers
5.4M
Engagement
0.14%
Payal Dhare
@payalgamingg
Followers
5.3M
Engagement
12.33%
NWE
@nwe
Followers
5.2M
Engagement
0.69%
Bayer 04 Leverkusen
@bayer04fussball
Followers
4.6M
Engagement
0.06%
sc0ut
@scoutop
Followers
4.4M
Engagement
6.03%
Bugha
@bugha
Followers
4.1M
Engagement
3.2%
Free Fire India Esports
@freefireindiaesports
Followers
3.5M
Engagement
0.35%
Hashtags to use with #esports
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #esports
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 15.9 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#esports hashtag FAQ
How many Instagram influencers use #esports?
522 public Instagram creators with 1,000+ followers in the InstME index use esports in their profile or content category.
What is a good engagement rate for #esports posts?
The median engagement rate across #esports creators is 3.45%, and the average is 11.96%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #esports?
Use 20–30 hashtags per post, mixing broad tags like #esports with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #esports creators post from?
The largest share post from United States (26.8%), India (14.6%), Indonesia (8.9%), based on the #esports creators in the index with a known country.
Find creators who already post about Esports
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.