#crafts on Instagram, hashtag stats & best tags
547 creators in the InstME index post about crafts. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #crafts.
#crafts hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
547
Average followers
104,848
Median: 16,305
Average engagement rate
6.26%
Median: 1.15%
Average likes per post
6,955
Median: 168
Average comments per post
53
Median: 10
Average posts per month
8.2
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #crafts
Top countries
Share of creators with a known country
- United States42%
- India8.2%
- United Kingdom5.5%
- Nigeria3.9%
- Italy3.1%
- Indonesia2.7%
- Japan2.7%
- France2.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English84.4%
- Italian4.4%
- Indonesian3.9%
- Japanese3.9%
- French3.3%
Creator categories using this hashtag
Share of creators with a classified niche
- Art22.1%
- Home & DIY16%
- Fashion10.2%
- Business7.8%
- Food7.8%
- jewelry7.1%
- Lifestyle4.4%
- Beauty3.7%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 62% women / 38% men.
Modeled from the art, home & diy, fashion creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #crafts
547 creators in the InstME index mention Crafts in their profile.
Naztazia
@naztazia
Followers
1.5M
Engagement
0%
Marcellus Williams
@theswolefessor
Followers
30K
Engagement
3.19%
Matthew Fergusson-Stewart
@son.of.whisky
Followers
22.9K
Engagement
0%
Craft Sportswear Canada 🇨🇦
@craftsportswearca
Followers
9.1K
Engagement
0.57%
Craft Sportswear FIN
@craftsportswearfin
Followers
5.2K
Engagement
2.69%
Sarah
@hyggehomeberlin
Followers
4.5K
Engagement
0%
DIY & Crafts
@diycraftstvofficial
Followers
5.3M
Engagement
31.51%
Gibson
@gibsonguitar
Followers
3M
Engagement
0.17%
Hobby Lobby
@hobbylobby
Followers
2.5M
Engagement
0.06%
STUART WEITZMAN NEW YORK
@stuartweitzman
Followers
2.1M
Engagement
0%
Easy_Crafts
@easy_crafts.official
Followers
1.9M
Engagement
0.03%
Frankie Muniz
@frankiemuniz4
Followers
1.9M
Engagement
1.08%
Tips for using #crafts
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.2 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#crafts hashtag FAQ
How many Instagram influencers use #crafts?
547 public Instagram creators with 1,000+ followers in the InstME index use crafts in their profile or content category.
What is a good engagement rate for #crafts posts?
The median engagement rate across #crafts creators is 1.15%, and the average is 6.26%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #crafts?
Use 20–30 hashtags per post, mixing broad tags like #crafts with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #crafts creators post from?
The largest share post from United States (42%), India (8.2%), United Kingdom (5.5%), based on the #crafts creators in the index with a known country.
Find creators who already post about Crafts
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.