#businesses on Instagram, hashtag stats & best tags
1,132 creators in the InstME index post about businesses. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #businesses.
#businesses hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
1,132
Average followers
56,310
Median: 8,532
Average engagement rate
7.54%
Median: 1.53%
Average likes per post
3,581
Median: 110
Average comments per post
101
Median: 10
Average posts per month
9.2
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #businesses
Top countries
Share of creators with a known country
- United States65.7%
- United Kingdom8.5%
- India3.9%
- Australia3.5%
- Canada3.3%
- Nigeria3%
- United Arab Emirates1.7%
- Pakistan1.1%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English96.9%
- Arabic1.9%
- Urdu1.2%
Creator categories using this hashtag
Share of creators with a classified niche
- Business55.4%
- Food5.3%
- Lifestyle5%
- Travel4.5%
- Fitness4.2%
- Music4.1%
- Photography4.1%
- Home & DIY3.2%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 44% women / 56% men.
Modeled from the business, food, lifestyle creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #businesses
1,132 creators in the InstME index mention Businesses in their profile.
Ananya Birla
@ananyabirla
Followers
4.1M
Engagement
16.62%
Codie Sanchez
@codiesanchez
Followers
3.1M
Engagement
0.39%
Bashar J Katou
@basharjkatou
Followers
2.2M
Engagement
0.3%
Justin Owens
@newageceo
Followers
1.9M
Engagement
29.28%
Jillian Harris
@jillian.harris
Followers
1.6M
Engagement
0.74%
Kemoy Martin | Travel & Lifestyle Influencer
@kemoy_martin
Followers
1.4M
Engagement
1.27%
MURPHSLIFE Aaron Murphy
@murphslife
Followers
1.4M
Engagement
1.92%
Hussein Al-Jazairi - حسين الجزائري
@h.imadtech
Followers
1.4M
Engagement
2.81%
Wenzl McGowen
@trafficconesaxman
Followers
1.1M
Engagement
0.31%
Konstantinos Synodinos
@simplydigital.gr
Followers
1M
Engagement
0.11%
The Newyork
@the.newyorkk
Followers
1M
Engagement
1.27%
Bedros Keuilian
@bedroskeuilian
Followers
1M
Engagement
0.59%
Hashtags to use with #businesses
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #businesses
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.2 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#businesses hashtag FAQ
How many Instagram influencers use #businesses?
1,132 public Instagram creators with 1,000+ followers in the InstME index use businesses in their profile or content category.
What is a good engagement rate for #businesses posts?
The median engagement rate across #businesses creators is 1.53%, and the average is 7.54%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #businesses?
Use 20–30 hashtags per post, mixing broad tags like #businesses with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #businesses creators post from?
The largest share post from United States (65.7%), United Kingdom (8.5%), India (3.9%), based on the #businesses creators in the index with a known country.
Find creators who already post about Businesses
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.