#blog on Instagram, hashtag stats & best tags
6,310 creators in the InstME index post about blog. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #blog.
#blog hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
6,310
Average followers
142,757
Median: 12,219
Average engagement rate
9.83%
Median: 3.41%
Average likes per post
6,531
Median: 283
Average comments per post
246
Median: 21
Average posts per month
8.1
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #blog
Top countries
Share of creators with a known country
- United States32.3%
- United Kingdom7.4%
- Russia4%
- Italy3.7%
- India3.5%
- Canada3.4%
- Nigeria3.4%
- Germany3.2%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English82.1%
- Russian6.6%
- Italian6.1%
- German5.2%
Creator categories using this hashtag
Share of creators with a classified niche
- Fashion14.9%
- Tech13.9%
- Lifestyle10.6%
- Food8.1%
- Travel7.6%
- Art6.4%
- Music5.7%
- Parenting5.5%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 56% women / 44% men.
Modeled from the fashion, tech, lifestyle creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #blog
6,310 creators in the InstME index mention Blog in their profile.
Tej
@style_like_tej
Followers
60.4K
Engagement
2.45%
Afrolems Nigerian Food
@afrolems
Followers
40.7K
Engagement
0.54%
@nostalgicfashionable
@nostalgicfashionable
Followers
34.1K
Engagement
8.93%
Kath
@thegeordiewitch
Followers
30.9K
Engagement
0%
Maker Portal
@makerportal
Followers
30.2K
Engagement
1.25%
ماوراء بلوش Mavra Baloch
@mavras_world
Followers
27.1K
Engagement
0.47%
Vivian Tsang
@chocoviv
Followers
25.2K
Engagement
1.28%
bimmertoday
@bimmertoday
Followers
21.8K
Engagement
34.27%
Big Box Vegan Eats from Kreg Sterns | Vegan Recipe Developer
@bigboxveganeats
Followers
16.7K
Engagement
3.61%
@DJ Clue @followceas
@desertstormradio
Followers
13.8K
Engagement
0.05%
theyellowpassportblog
@theyellowpassportblog
Followers
12.5K
Engagement
0%
Mari Ana Lupan
@lupanmari
Followers
10K
Engagement
6.53%
Tips for using #blog
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.1 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#blog hashtag FAQ
How many Instagram influencers use #blog?
6,310 public Instagram creators with 1,000+ followers in the InstME index use blog in their profile or content category.
What is a good engagement rate for #blog posts?
The median engagement rate across #blog creators is 3.41%, and the average is 9.83%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #blog?
Use 20–30 hashtags per post, mixing broad tags like #blog with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #blog creators post from?
The largest share post from United States (32.3%), United Kingdom (7.4%), Russia (4%), based on the #blog creators in the index with a known country.
Find creators who already post about Blog
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.