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Followers
1.1M
Following
2.3K
Total Posts
Engagement Rate
0.21%
Avg Likes
2,228
Avg Comments
On Instagram, Zumiez is a verified Shopping & retail brand based in United States with an audience of 1.1M. To date Zumiez has posted 9,679 times, currently around 16 posts a week. Typical posts draw 2,228 likes and 20 comments, putting engagement at 0.21%.
Zumiez operates a Shopping & retail account on Instagram, pairing 1.1M followers with 9,679 posts.
Zumiez's posts draw around 2,228 likes and 20 comments each, close to one interaction for every 486 followers.
At one comment per 114 likes, the ratio points to an audience that mostly engages through likes.
Zumiez's recent cadence works out to about 16 posts per week, more than one per day.
Zumiez keeps its following list short (2,321) relative to 1.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,800–$7,100
Based on 1.1M followers and a 0.21% engagement rate, a single sponsored post by Zumiez is worth an estimated $3,800–$7,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Zumiez | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.02% |
| Average likes | 2,228 | 25,711 |
| Average comments | 20 | 376 |
| Posts per week | 16.29 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Zumiez | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.81% |
| Average likes | 2,228 | 19,158 |
| Average comments | 20 | 344 |
| Posts per week | 16.29 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zumiez is a verified shopping & retail brand based in United States on Instagram, with 1.1M followers.
Zumiez has 1,093,092 followers on Instagram (1.1M) as of Jul 15, 2026.
Zumiez's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by Zumiez average 2,228 likes and 20 comments.
Zumiez posts about 16 times per week on average.
Zumiez is registered as a business account on Instagram and is verified.
Zumiez is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 9,679 posts.
Zumiez's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Zumiez carries the blue verified badge on Instagram.
9,679
20
Posts / Week
16.29
Growth Score
4.2 / 100
Follower Ratio
471.0×
Engagement
0%
A sponsored post from Zumiez is estimated at $3,800 to $7,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
