Zozotown is a verified Fashion brand, with 389.2K followers on Instagram. To date Zozotown has posted 4,564 times, currently around 9 posts a week. Engagement runs at 0.05%, or about 213 likes and 1 comments per post.
Zozotown shows up in the InstME index as a Fashion account, 389.2K followers, 4,564 posts.
For Fashion accounts with 100K–1M followers, Zozotown's 0.05% engagement rate is in the bottom quarter (median: 0.86%), a read from 2,126 accounts in the InstME index.
The audience comments once per 367 likes on average, an audience that mostly engages through likes.
In recent weeks Zozotown has kept to about 9 posts per week, more than one per day.
Zozotown scores 76/100 on InstME's audience-quality checks, with about 20% of followers flagged low-quality or inactive, a solid result.
Zozotown follows only 11 accounts while being followed by 389.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,400–$2,500
Based on 389.2K followers and a 0.05% engagement rate, a single sponsored post by Zozotown is worth an estimated $1,400–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zozotown | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.86% |
| Average likes | 213 | 1,969 |
| Average comments | 1 | 58 |
| Posts per week | 9.33 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Zozotown is a verified fashion brand on Instagram, with 389.2K followers.
Zozotown has 389,156 followers on Instagram (389.2K) as of Jul 12, 2026.
Zozotown's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Zozotown average 213 likes and 1 comments.
Zozotown posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 20% of Zozotown's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Zozotown is registered as a business account on Instagram and is verified.
Zozotown is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 4,564 posts.
Total Posts
4,564
Avg Comments
1
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0.06%
Yes. Zozotown carries the blue verified badge on Instagram.
A sponsored post from Zozotown is estimated at $1,400 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
