Sydney, Australia
Outreach This Creator For FreeFollowers
4.4M
Following
1.6K
Total Posts
Engagement Rate
0.06%
Avg Likes
2,706
Avg Comments
Zimmermann is a verified business account based in Australia, with 4.4M followers on Instagram. The account has published 5,998 posts, currently around 2 posts a week. Engagement runs at 0.06%, or about 2,706 likes and 26 comments per post.
Zimmermann shows up in the InstME index as a business account, 4.4M followers, 5,998 posts.
Typical engagement for Zimmermann runs to 2,706 likes and 26 comments a post, one interaction per 1,597 followers.
The audience comments once per 106 likes on average, an audience that mostly engages through likes.
Zimmermann keeps a posting cadence of about 2 posts per week.
InstME's audience-quality checks score Zimmermann at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Zimmermann follows only 1,634 accounts while being followed by 4.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$15,000–$28,000
Based on 4.4M followers and a 0.06% engagement rate, a single sponsored post by Zimmermann is worth an estimated $15,000–$28,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Zimmermann | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.02% |
| Average likes | 2,706 | 25,711 |
| Average comments | 26 | 376 |
| Posts per week | 2.4 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Zimmermann | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.22% |
| Average likes | 2,706 | 19,100 |
| Average comments | 26 | 218 |
| Posts per week | 2.4 | 0.75 |
Median values from 59 accounts in Australia with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zimmermann is a verified Instagram brand based in Australia on Instagram, with 4.4M followers.
Zimmermann has 4,361,558 followers on Instagram (4.4M) as of Jul 15, 2026.
Zimmermann's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Zimmermann average 2,706 likes and 26 comments.
Zimmermann posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 10% of Zimmermann's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Zimmermann is registered as a business account on Instagram and is verified.
Zimmermann's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Zimmermann carries the blue verified badge on Instagram.
5,998
26
Posts / Week
2.4
Growth Score
1.2 / 100
Audience Score
88 / 100
Engagement
1.49%
A sponsored post from Zimmermann is estimated at $15,000 to $28,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
