@zellajourney
Explore Finance CreatorsYour dedicated mortgage broking, property and finance team🏠 Melbourne based, Aus Wide Founded by @victoria_devine
Outreach This Creator For FreeFollowers
19.4K
Following
592
Total Posts
Engagement Rate
0.19%
Avg Likes
37
Avg Comments
On Instagram, Zella | Home Loans & Mortgage Brokers is a Business brand based in Australia with an audience of 19.4K. The account posts mainly around business and home & diy topics. The account has published 114 posts, currently less than one post a week. Engagement runs at 0.19%, or about 37 likes and 1 comments per post.
Tracked in the InstME index, Zellajourney is a Business account with 19.4K followers and a back catalogue of 114 posts.
Zellajourney records a 0.19% engagement rate, in the bottom quarter (median: 1.46%) for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
For roughly every 31 likes there is one comment, a healthy amount of conversation.
Zellajourney currently publishes less than one post per week.
InstME estimates 25% of Zellajourney's followers are low-quality or inactive, for an audience-quality score of 70/100, a solid result.
Estimated sponsored-post value
$68–$130
Based on 19.4K followers and a 0.19% engagement rate, a single sponsored post by Zellajourney is worth an estimated $68–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zellajourney | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.46% |
| Average likes | 37 | 334 |
| Average comments | 1 | 22 |
| Posts per week | 0.63 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Zellajourney | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1% |
| Average likes | 37 | 208 |
| Average comments | 1 | 12 |
| Posts per week | 0.63 | 0.45 |
Median values from 48 Business accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Zella | Home Loans & Mortgage Brokers is a business brand based in Australia on Instagram, with 19.4K followers.
Zella | Home Loans & Mortgage Brokers posts on Instagram as @zellajourney.
Zella | Home Loans & Mortgage Brokers has 19,353 followers on Instagram (19.4K) as of Apr 23, 2026.
Zella | Home Loans & Mortgage Brokers's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Zella | Home Loans & Mortgage Brokers average 37 likes and 1 comments.
Zella | Home Loans & Mortgage Brokers posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of Zella | Home Loans & Mortgage Brokers's followers are low-quality or inactive, giving an audience-quality score of 70/100.
114
1
Posts / Week
0.63
Growth Score
3.8 / 100
ER Rank
14th
Predominantly men · mostly 25–44
Typical for Business creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Home & DIY
34.7K
Engagement
0.52%
Zella | Home Loans & Mortgage Brokers is registered as a business account on Instagram.
Zella | Home Loans & Mortgage Brokers is categorized as a business and home & diy account in the InstME index, based on the profile's bio and Instagram category across 114 posts.
Zella | Home Loans & Mortgage Brokers's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Zella | Home Loans & Mortgage Brokers is estimated at $68 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
