the soul of New Orleans in your kitchen ❤️🎶
Outreach This Creator For FreeZatarain's is a verified Food brand on Instagram, tracked in the InstME index with 43.2K followers. The account posts mainly around food and tech topics. The account has published 2,470 posts, currently around 2 posts a week. Engagement runs at 0.03%, or about 14 likes and 1 comments per post.
As a Food account, Zatarains reaches 43.2K followers on Instagram across 2,470 published posts.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Zatarains's 0.03% engagement rate comes in in the bottom quarter (median: 0.75%).
Zatarains's videos average 1.3K views per post.
Lately Zatarains has been publishing about 2 posts per week.
At 64/100 on audience quality, Zatarains carries an estimated 30% low-quality or inactive followers, a solid result.
Estimated sponsored-post value
$150–$280
Based on 43.2K followers and a 0.03% engagement rate, a single sponsored post by Zatarains is worth an estimated $150–$280. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zatarains | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.75% |
| Average likes | 14 | 177 |
| Average comments | 1 | 10 |
| Posts per week | 2.27 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Zatarain's is a verified food brand on Instagram, with 43.2K followers.
Zatarain's posts on Instagram as @zatarains.
Zatarain's has 43,150 followers on Instagram (43.2K) as of Jul 16, 2026.
Zatarain's's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Zatarain's average 14 likes and 1 comments.
Zatarain's posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 30% of Zatarain's's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Zatarain's is registered as a business account on Instagram and is verified.
Zatarain's is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 2,470 posts.
Total Posts
2,470
Avg Comments
1
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
6.83%
Yes. Zatarain's carries the blue verified badge on Instagram.
A sponsored post from Zatarain's is estimated at $150 to $280. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
