Followers
12.3M
Following
1.1K
Total Posts
Engagement Rate
3.07%
Avg Likes
375,264
Avg Comments
Zara Larsson is a verified business account, with 12.3M followers on Instagram. The account has published 1,001 posts, currently less than one post a week. Posts average 375,264 likes and 2,133 comments, an engagement rate of 3.07%.
With 12.3M followers across 1,001 posts, Zaralarsson is one of the business accounts tracked in the InstME index.
A typical post by Zaralarsson collects about 375,264 likes and 2,133 comments, roughly one interaction for every 33 followers.
The audience comments once per 176 likes on average, an audience that mostly engages through likes.
Zaralarsson keeps a posting cadence of less than one post per week.
Zaralarsson keeps its following list short (1,110) relative to 12.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$130,000–$250,000
Based on 12.3M followers and a 3.07% engagement rate, a single sponsored post by Zaralarsson is worth an estimated $130,000–$250,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Zaralarsson | Cohort median |
|---|---|---|
| Engagement rate | 3.07% | 1.02% |
| Average likes | 375,264 | 25,711 |
| Average comments | 2,133 | 376 |
| Posts per week | 0.21 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zara Larsson is a verified Instagram brand on Instagram, with 12.3M followers.
Zara Larsson posts on Instagram as @zaralarsson.
Zara Larsson has 12,282,668 followers on Instagram (12.3M) as of Jul 15, 2026.
Zara Larsson's engagement rate is 3.07%, calculated from average likes and comments per post relative to followers.
Posts by Zara Larsson average 375,264 likes and 2,133 comments.
Zara Larsson posts less than once a week on average.
Zara Larsson is registered as a business account on Instagram and is verified.
Yes. Zara Larsson carries the blue verified badge on Instagram.
A sponsored post from Zara Larsson is estimated at $130,000 to $250,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,001
2,133
Posts / Week
0.21
Growth Score
61.4 / 100
Follower Ratio
11065.5×
Engagement
1.58%
