Zara Larsson is a verified business account, with 12.3M followers on Instagram. The account has published 1,001 posts, currently less than one post a week. Posts average 375,264 likes and 2,133 comments, an engagement rate of 3.07%.
With 12.3M followers across 1,001 posts, Zaralarsson is one of the business accounts tracked in the InstME index.
A typical post by Zaralarsson collects about 375,264 likes and 2,133 comments, roughly one interaction for every 33 followers.
The audience comments once per 176 likes on average, an audience that mostly engages through likes.
Zaralarsson keeps a posting cadence of less than one post per week.
Quality checks give Zaralarsson 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Zaralarsson keeps its following list short (1,110) relative to 12.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$130,000–$250,000
Based on 12.3M followers and a 3.07% engagement rate, a single sponsored post by Zaralarsson is worth an estimated $130,000–$250,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Zaralarsson | Cohort median |
|---|---|---|
| Engagement rate | 3.07% | 1.02% |
| Average likes | 375,264 | 25,711 |
| Average comments | 2,133 | 376 |
| Posts per week | 0.21 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Zara Larsson is a verified Instagram brand on Instagram, with 12.3M followers.
Zara Larsson posts on Instagram as @zaralarsson.
Zara Larsson has 12,282,668 followers on Instagram (12.3M) as of Jul 15, 2026.
Zara Larsson's engagement rate is 3.07%, calculated from average likes and comments per post relative to followers.
Posts by Zara Larsson average 375,264 likes and 2,133 comments.
Zara Larsson posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Zara Larsson's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Zara Larsson is registered as a business account on Instagram and is verified.
Yes. Zara Larsson carries the blue verified badge on Instagram.
Total Posts
1,001
Avg Comments
2,133
Engagement
0.64%
A sponsored post from Zara Larsson is estimated at $130,000 to $250,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
