Your go-to destination for shoes & more! Shop the feed ⬇️
Followers
409K
Following
753
Total Posts
Engagement Rate
0.03%
Avg Likes
91
Avg Comments
Zappos is a verified Travel brand on Instagram, tracked in the InstME index with 409K followers. Content spans travel and tech. Zappos has shared 1,106 posts to date, currently around 3 posts a week. Typical posts draw 91 likes and 15 comments, putting engagement at 0.03%.
Zappos has built an audience of 409K followers on Instagram over 1,106 posts as a Travel account.
Among 977 Travel accounts with 100K–1M followers in the InstME index, Zappos's 0.03% engagement rate comes in in the bottom quarter (median: 0.92%).
One comment lands for every 6 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about 3 posts per week.
The account follows just 753 others against 409K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,400–$2,700
Based on 409K followers and a 0.03% engagement rate, a single sponsored post by Zappos is worth an estimated $1,400–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Zappos | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.92% |
| Average likes | 91 | 1,974 |
| Average comments | 15 | 53 |
| Posts per week | 3.32 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Zappos is a verified travel brand on Instagram, with 409K followers.
Zappos has 408,950 followers on Instagram (409K) as of Apr 27, 2026.
Zappos's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Zappos average 91 likes and 15 comments.
Zappos posts about 3 times per week on average.
Zappos is registered as a business account on Instagram and is verified.
Zappos is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 1,106 posts.
Yes. Zappos carries the blue verified badge on Instagram.
A sponsored post from Zappos is estimated at $1,400 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,106
15
Posts / Week
3.32
Growth Score
0.6 / 100
Follower Ratio
543.1×
1.1M
Engagement
0.76%
