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Zappos is a verified Travel brand on Instagram, tracked in the InstME index with 409K followers. Content spans travel and tech. Zappos has shared 1,106 posts to date, currently around 3 posts a week. Typical posts draw 91 likes and 15 comments, putting engagement at 0.03%.
Zappos has built an audience of 409K followers on Instagram over 1,106 posts as a Travel account.
Among 977 Travel accounts with 100K–1M followers in the InstME index, Zappos's 0.03% engagement rate comes in in the bottom quarter (median: 0.92%).
One comment lands for every 6 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about 3 posts per week.
Zappos's audience-quality score is 64/100, with 30% of followers looking low-quality or inactive, a solid result.
The account follows just 753 others against 409K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,400–$2,700
Based on 409K followers and a 0.03% engagement rate, a single sponsored post by Zappos is worth an estimated $1,400–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zappos | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.92% |
| Average likes | 91 | 1,974 |
| Average comments | 15 | 53 |
| Posts per week | 3.32 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Zappos is a verified travel brand on Instagram, with 409K followers.
Zappos has 408,950 followers on Instagram (409K) as of Apr 27, 2026.
Zappos's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Zappos average 91 likes and 15 comments.
Zappos posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 30% of Zappos's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Zappos is registered as a business account on Instagram and is verified.
Zappos is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 1,106 posts.
Yes. Zappos carries the blue verified badge on Instagram.
Total Posts
1,106
Avg Comments
15
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
Engagement
1.89%
A sponsored post from Zappos is estimated at $1,400 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
