Heritage, Italian Craftsmanship, Radical & Pioneering Design.
Outreach This Creator For FreeReaching 113.6K followers on Instagram, Zanotta is a Furniture brand based in Italy. To date Zanotta has posted 388 times, currently around 2 posts a week. Typical posts draw 144 likes and 1 comments, putting engagement at 0.13%.
With 113.6K followers across 388 posts, Zanotta_spa is one of the Furniture accounts tracked in the InstME index.
Measured against other accounts with 100K–1M followers, Zanotta_spa's 0.13% engagement rate lands in the bottom 14%.
For roughly every 115 likes there is one comment, an audience that mostly engages through likes.
Zanotta_spa currently publishes about 2 posts per week.
InstME estimates 25% of Zanotta_spa's followers are low-quality or inactive, for an audience-quality score of 70/100, a solid result.
Estimated sponsored-post value
$400–$740
Based on 113.6K followers and a 0.13% engagement rate, a single sponsored post by Zanotta_spa is worth an estimated $400–$740. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Furniture
| Metric | Zanotta_spa | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.25% |
| Average likes | 144 | 2,985 |
| Average comments | 1 | 73 |
| Posts per week | 2.15 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Zanotta_spa | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.73% |
| Average likes | 144 | 1,582 |
| Average comments | 1 | 38 |
| Posts per week | 2.15 | 1.26 |
Median values from 379 accounts in Italy with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Zanotta is a furniture brand based in Italy on Instagram, with 113.6K followers.
Zanotta posts on Instagram as @zanotta_spa.
Zanotta has 113,587 followers on Instagram (113.6K) as of Sep 1, 2026.
Zanotta's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Zanotta average 144 likes and 1 comments.
Zanotta posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 25% of Zanotta's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Zanotta is registered as a business account on Instagram.
Zanotta is categorized as a furniture account in the InstME index, based on the profile's bio and Instagram category across 388 posts.
Zanotta's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
1
Engagement
0.05%
A sponsored post from Zanotta is estimated at $400 to $740. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
