Furnishings | Design | Lifestyle A curated family of products, redefining home since 1924 Discover by Hooker Furnishings
Followers
85.7K
Following
3.2K
Total Posts
Engagement Rate
0.1%
Avg Likes
80
Avg Comments
Reaching 85.7K followers on Instagram, Hooker Furnishings is a verified Home & DIY brand. Its posts sit across home & diy and lifestyle. The account has published 1,719 posts, currently around 3 posts a week. Typical posts draw 80 likes and 5 comments, putting engagement at 0.1%.
Hookerfurnishings operates a Home & DIY account on Instagram, pairing 85.7K followers with 1,719 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Hookerfurnishings's 0.1% engagement rate lands in the bottom quarter (median: 0.75%).
The audience comments once per 17 likes on average, an unusually discussion-heavy audience.
Video posts from Hookerfurnishings average 443.7 views.
Hookerfurnishings's recent cadence works out to about 3 posts per week.
InstME's checks rate Hookerfurnishings's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Estimated sponsored-post value
$300–$560
Based on 85.7K followers and a 0.1% engagement rate, a single sponsored post by Hookerfurnishings is worth an estimated $300–$560. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hookerfurnishings | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.75% |
| Average likes | 80 | 200 |
| Average comments | 5 | 9 |
| Posts per week | 2.72 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Hooker Furnishings is a verified home & diy brand on Instagram, with 85.7K followers.
Hooker Furnishings posts on Instagram as @hookerfurnishings.
Hooker Furnishings has 85,695 followers on Instagram (85.7K) as of Apr 8, 2026.
Hooker Furnishings's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Hooker Furnishings average 80 likes and 5 comments.
Hooker Furnishings posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 20% of Hooker Furnishings's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Hooker Furnishings is registered as a business account on Instagram and is verified.
1,719
5
Avg Views
444
Posts / Week
2.72
Growth Score
2 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
247.8K
Engagement
1.12%
Hooker Furnishings is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,719 posts.
Yes. Hooker Furnishings carries the blue verified badge on Instagram.
A sponsored post from Hooker Furnishings is estimated at $300 to $560. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
