Ta dose quotidienne d’inspiration mode 🧡 📷 Montre-nous ton style #zalandostyle Trouve encore plus d’inspi ici ⬇️
Followers
22.9K
Following
68
Total Posts
Engagement Rate
10.55%
Avg Likes
2,402
Avg Comments
Zalando is a verified Fashion brand. The account has built 22.9K followers on Instagram. Zalando has shared 213 posts to date, currently around 11 posts a week. Engagement runs at 10.55%, or about 2,402 likes and 19 comments per post.
Zalando.fr is a Fashion account on Instagram with 22.9K followers and 213 published posts.
Compared with 7,395 other Fashion accounts with 10K–100K followers in the InstME index, Zalando.fr's 10.55% engagement rate is in the top quarter (median: 1.09%).
Comments arrive at about one per 128 likes, a sign of an audience that mostly engages through likes.
Zalando.fr's output runs to about 11 posts per week, more than one per day.
With 22.9K followers but only 68 accounts followed back, Zalando.fr shows the ratio of a well-established account.
Estimated sponsored-post value
$320–$600
Based on 22.9K followers and a 10.55% engagement rate, a single sponsored post by Zalando.fr is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Zalando.fr | Cohort median |
|---|---|---|
| Engagement rate | 10.55% | 1.09% |
| Average likes | 2,402 | 243 |
| Average comments | 19 | 19 |
| Posts per week | 10.57 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 10, 2026
Zalando is a verified fashion brand on Instagram, with 22.9K followers.
Zalando posts on Instagram as @zalando.fr.
Zalando has 22,945 followers on Instagram (22.9K) as of Jul 10, 2026.
Zalando's engagement rate is 10.55%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Zalando average 2,402 likes and 19 comments.
Zalando posts about 11 times per week on average.
Zalando is registered as a business account on Instagram and is verified.
Zalando is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 213 posts.
Yes. Zalando carries the blue verified badge on Instagram.
213
19
Posts / Week
10.57
Growth Score
100 / 100
Follower Ratio
337.4×
Engagement
0.1%
A sponsored post from Zalando is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
