The most trusted name in restaurant guides since 1979.
Zagat is a verified Food brand. The account has built 260.7K followers on Instagram. The account has published 4,434 posts, currently less than one post a week. Posts average 217 likes and 9 comments, an engagement rate of 0.09%.
Counting 260.7K followers and 4,434 posts, Zagat sits in the InstME index as a Food account.
Compared with 1,551 other Food accounts with 100K–1M followers in the InstME index, Zagat's 0.09% engagement rate is in the bottom quarter (median: 0.74%).
One comment lands for every 24 likes, which reads as a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Zagat comes in at 64/100 for audience quality, with 30% of followers estimated low-quality or inactive, a solid result.
With 260.7K followers but only 448 accounts followed back, Zagat shows the ratio of a well-established account.
Estimated sponsored-post value
$910–$1,700
Based on 260.7K followers and a 0.09% engagement rate, a single sponsored post by Zagat is worth an estimated $910–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zagat | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.74% |
| Average likes | 217 | 1,665 |
| Average comments | 9 | 54 |
| Posts per week | 0.14 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zagat is a verified food brand on Instagram, with 260.7K followers.
Zagat has 260,743 followers on Instagram (260.7K) as of Jul 15, 2026.
Zagat's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Zagat average 217 likes and 9 comments.
Zagat posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Zagat's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Zagat is registered as a business account on Instagram and is verified.
Zagat is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 4,434 posts.
Yes. Zagat carries the blue verified badge on Instagram.
Total Posts
4,434
Avg Comments
9
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.63%
A sponsored post from Zagat is estimated at $910 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
