The most trusted name in restaurant guides since 1979.
Followers
260.7K
Following
448
Total Posts
Engagement Rate
0.09%
Avg Likes
217
Avg Comments
Zagat is a verified Food brand. The account has built 260.7K followers on Instagram. The account has published 4,434 posts, currently less than one post a week. Posts average 217 likes and 9 comments, an engagement rate of 0.09%.
Counting 260.7K followers and 4,434 posts, Zagat sits in the InstME index as a Food account.
Compared with 1,551 other Food accounts with 100K–1M followers in the InstME index, Zagat's 0.09% engagement rate is in the bottom quarter (median: 0.74%).
One comment lands for every 24 likes, which reads as a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Zagat comes in at 64/100 for audience quality, with 30% of followers estimated low-quality or inactive, a solid result.
With 260.7K followers but only 448 accounts followed back, Zagat shows the ratio of a well-established account.
Estimated sponsored-post value
$910–$1,700
Based on 260.7K followers and a 0.09% engagement rate, a single sponsored post by Zagat is worth an estimated $910–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zagat | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.74% |
| Average likes | 217 | 1,665 |
| Average comments | 9 | 54 |
| Posts per week | 0.14 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zagat is a verified food brand on Instagram, with 260.7K followers.
Zagat has 260,743 followers on Instagram (260.7K) as of Jul 15, 2026.
Zagat's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Zagat average 217 likes and 9 comments.
Zagat posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Zagat's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Zagat is registered as a business account on Instagram and is verified.
Zagat is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 4,434 posts.
Yes. Zagat carries the blue verified badge on Instagram.
4,434
9
Posts / Week
0.14
Growth Score
1.8 / 100
ER Rank
11th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
2.73%
A sponsored post from Zagat is estimated at $910 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
