Zoe Sugg
@zoesugg · YouTube · United Kingdom
⇢ Business Enquiries: ⇢ My Instagram: https://bit.ly/3SC88qq ⇢ My ShopMy Page: https://shopmy.us/shop/zoesugg?Section_id=357470&tab=collections ⇢ My Amazon Storefront: https://bit.ly/3K2HFQE
5M
Subscribers
1B
Total views
747
Videos
469.1K
Avg. views / video
0.38%
Engagement rate
With 5M subscribers, Zoe Sugg has accumulated 1B views over 747 videos. Recent uploads average 469.1K views each, earning a 0.38% engagement rate.
InstMe tracks this channel continuously: the stats below update as new videos land, so what you see reflects how the channel performs now — not a snapshot from months ago.
Audience & content
Publishing Activity
Dormant
Last upload Dec 25, 2025 · ≈4.5 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United Kingdom, modeled from the topic — not measured for this channel.
Content Focus
Primary: Lifestyle
Secondary: Hobby
Zoe Sugg vs similar channels
| Metric | Zoe Sugg | Cohort median |
|---|---|---|
| Avg. views per video | 469.1K | 128.3K |
| Engagement rate | 0.38% | 0.16% |
| Videos published | 747 | 754 |
Median values from 1,703 YouTube channels with 1M–10M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$7,000–$16,000per dedicated video
Based on 469.1K average views per video, a dedicated sponsored video on Zoe Sugg is worth an estimated $7,000–$16,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Zoe Sugg have?
Zoe Sugg has 5M subscribers on YouTube, with 1B total channel views across 747 videos.
What is Zoe Sugg's YouTube handle?
Zoe Sugg publishes on YouTube as @zoesugg.
How many views does Zoe Sugg get per video?
Zoe Sugg averages 469.1K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Zoe Sugg's engagement rate?
Zoe Sugg's measured engagement rate is 0.38% (likes and comments relative to views on recent videos).
How much does a sponsored video from Zoe Sugg cost?
Based on 469.1K average views per video, a dedicated sponsored video on Zoe Sugg is worth an estimated $7,000–$16,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Zoe Sugg still active on YouTube?
Zoe Sugg's most recent video was published on December 25, 2025.
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