Zara Larsson
@zaralarssonofficial · YouTube · Sweden
"Midnight Sun" Album Out Now! https://ZaraLarsson.lnk.to/MidnightSun VENUS Album Out Now! https://ZaraLarsson.lnk.to/VENUS Signed to Record Company TEN/Epic Records/SME - Published by Publishing Company TEN - Managed by London 15
7.5M
Subscribers
3.8B
Total views
392
Videos
116.1K
Avg. views / video
0.09%
Engagement rate
Here's how Zara Larsson measures up on YouTube: 7.5M subscribers, 3.8B lifetime views, and 116.1K average views per upload with 0.09% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Dormant
Last upload Apr 22, 2026 · ≈2.4 uploads/month lifetime.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Sweden, modeled from the topic — not measured for this channel.
Content Focus
Primary: Electronic music
Secondary: Music
Zara Larsson vs similar channels
| Metric | Zara Larsson | Cohort median |
|---|---|---|
| Avg. views per video | 116.1K | 128.3K |
| Engagement rate | 0.09% | 0.16% |
| Videos published | 392 | 754 |
Median values from 1,703 YouTube channels with 1M–10M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$1,700–$4,100per dedicated video
Based on 116.1K average views per video, a dedicated sponsored video on Zara Larsson is worth an estimated $1,700–$4,100. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Zara Larsson have?
Zara Larsson has 7.5M subscribers on YouTube, with 3.8B total channel views across 392 videos.
What is Zara Larsson's YouTube handle?
Zara Larsson publishes on YouTube as @zaralarssonofficial.
How many views does Zara Larsson get per video?
Zara Larsson averages 116.1K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Zara Larsson's engagement rate?
Zara Larsson's measured engagement rate is 0.09% (likes and comments relative to views on recent videos).
How much does a sponsored video from Zara Larsson cost?
Based on 116.1K average views per video, a dedicated sponsored video on Zara Larsson is worth an estimated $1,700–$4,100. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Zara Larsson still active on YouTube?
Zara Larsson's most recent video was published on April 22, 2026.
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