RuPaul's Drag Race
@rupaulsdragrace · YouTube · United States
Welcome to the RuPaul's Drag Race YouTube channel! Subscribe for drag herstory and digital exclusives with your favorite queens. Check out more and sign up for Paramount+ today: https://www.paramountplus.com/shows/rupauls-drag-race/
1.5M
Subscribers
1.9B
Total views
2,800
Videos
50.6K
Avg. views / video
0.19%
Engagement rate
With 1.5M subscribers, RuPaul's Drag Race has accumulated 1.9B views over 2,800 videos. Recent uploads average 50.6K views each, earning a 0.19% engagement rate.
InstMe tracks this channel continuously: the stats below update as new videos land, so what you see reflects how the channel performs now — not a snapshot from months ago.
Audience & content
Publishing Activity
Dormant
Last upload Apr 26, 2026 · ≈20.8 uploads/month lifetime.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Performing arts
Secondary: Television program
RuPaul's Drag Race vs similar channels
| Metric | RuPaul's Drag Race | Cohort median |
|---|---|---|
| Avg. views per video | 50.6K | 128.3K |
| Engagement rate | 0.19% | 0.16% |
| Videos published | 2,800 | 754 |
Median values from 1,703 YouTube channels with 1M–10M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$760–$1,800per dedicated video
Based on 50.6K average views per video, a dedicated sponsored video on RuPaul's Drag Race is worth an estimated $760–$1,800. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does RuPaul's Drag Race have?
RuPaul's Drag Race has 1.5M subscribers on YouTube, with 1.9B total channel views across 2,800 videos.
What is RuPaul's Drag Race's YouTube handle?
RuPaul's Drag Race publishes on YouTube as @rupaulsdragrace.
How many views does RuPaul's Drag Race get per video?
RuPaul's Drag Race averages 50.6K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is RuPaul's Drag Race's engagement rate?
RuPaul's Drag Race's measured engagement rate is 0.19% (likes and comments relative to views on recent videos).
How much does a sponsored video from RuPaul's Drag Race cost?
Based on 50.6K average views per video, a dedicated sponsored video on RuPaul's Drag Race is worth an estimated $760–$1,800. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is RuPaul's Drag Race still active on YouTube?
RuPaul's Drag Race's most recent video was published on April 26, 2026.
Similar channels
Analyze any YouTube channel for free
Subscribers, view performance, engagement and estimated sponsorship value — live numbers for any channel, plus millions of creators across platforms in the full InstMe index.