The official IG of RuPaul’s Drag Race 🏳️⚧️💘🏳️🌈 #AllStars11 is streaming MAY 8 on !
Followers
3.8M
Following
1.3K
Total Posts
Engagement Rate
0.8%
Avg Likes
29,698
Avg Comments
RuPaul's Drag Race is a verified business account on Instagram, tracked in the InstME index with 3.8M followers. RuPaul's Drag Race has shared 8,126 posts to date, currently around 84 posts a week. Engagement runs at 0.8%, or about 29,698 likes and 605 comments per post.
Rupaulsdragrace has built an audience of 3.8M followers on Instagram over 8,126 posts as a business account.
Across recent posts, Rupaulsdragrace picks up 29,698 likes and 605 comments on average, one interaction per 125 followers.
Followers weigh in with a comment about every 49 likes, a healthy amount of conversation.
Rupaulsdragrace's output runs to about 84 posts per week, more than one per day.
At 100/100 on audience quality, Rupaulsdragrace carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 1,303 others against 3.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$13,000–$25,000
Based on 3.8M followers and a 0.8% engagement rate, a single sponsored post by Rupaulsdragrace is worth an estimated $13,000–$25,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Rupaulsdragrace | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 1.02% |
| Average likes | 29,698 | 25,711 |
| Average comments | 605 | 376 |
| Posts per week | 84 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 23, 2026
RuPaul's Drag Race is a verified Instagram brand on Instagram, with 3.8M followers.
RuPaul's Drag Race posts on Instagram as @rupaulsdragrace.
RuPaul's Drag Race has 3,797,317 followers on Instagram (3.8M) as of Apr 23, 2026.
RuPaul's Drag Race's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers.
Posts by RuPaul's Drag Race average 29,698 likes and 605 comments.
RuPaul's Drag Race posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 0% of RuPaul's Drag Race's followers are low-quality or inactive, giving an audience-quality score of 100/100.
RuPaul's Drag Race is registered as a business account on Instagram and is verified.
Yes. RuPaul's Drag Race carries the blue verified badge on Instagram.
8,126
605
Posts / Week
84
Growth Score
16 / 100
Audience Score
100 / 100
Engagement
0.23%
A sponsored post from RuPaul's Drag Race is estimated at $13,000 to $25,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
