One Direction
@onedirectionchannel · YouTube
#10YearsOf1D Listen to your favourite 1D songs here… https://1D.lnk.to/10YearsOf1DPlaylistsAY
39.8M
Subscribers
16.7B
Total views
423
Videos
8.4M
Avg. views / video
0.43%
Engagement rate
One Direction is a YouTube channel with 39.8M subscribers and 16.7B total views across 423 videos. A typical upload reaches 8.4M views at a 0.43% engagement rate.
The numbers on this page come from InstMe's monitoring pipeline and refresh automatically as the channel is rescanned — audience size, view performance and engagement, side by side with the channel's recent uploads.
Audience & content
Publishing Activity
Dormant
Last upload Aug 24, 2020 · ≈2.2 uploads/month lifetime.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the topic — not measured for this channel.
Content Focus
Primary: Pop music
Secondary: Music
One Direction vs similar channels
| Metric | One Direction | Cohort median |
|---|---|---|
| Avg. views per video | 8.4M | 792.2K |
| Engagement rate | 0.43% | 0.10% |
| Videos published | 423 | 1,100 |
Median values from 217 YouTube channels with 10M+ subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$130,000–$290,000per dedicated video
Based on 8.4M average views per video, a dedicated sponsored video on One Direction is worth an estimated $130,000–$290,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does One Direction have?
One Direction has 39.8M subscribers on YouTube, with 16.7B total channel views across 423 videos.
What is One Direction's YouTube handle?
One Direction publishes on YouTube as @onedirectionchannel.
How many views does One Direction get per video?
One Direction averages 8.4M views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is One Direction's engagement rate?
One Direction's measured engagement rate is 0.43% (likes and comments relative to views on recent videos).
How much does a sponsored video from One Direction cost?
Based on 8.4M average views per video, a dedicated sponsored video on One Direction is worth an estimated $130,000–$290,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is One Direction still active on YouTube?
One Direction's most recent video was published on August 24, 2020.
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