Doja Cat
@dojacat · YouTube · United States
Born and raised in L.A., Doja Cat made her first upload to Soundcloud in 2013 at just 16-years-old. She developed a knack for music by studying piano and dance as a kid and listening to the likes of Busta Rhymes, Erykah Badu, Nicki Minaj, Drake, and more. Soon, she went from obsessing over Catwoman to “crate digging” on YouTube and learning Logic and composition on a midi controller. Cooking up vibrantly, candy-coated beats, dropping bars doubled-up on double entendre, and singing with claws out, Amala unlocks a sweetly sexy world soundtracked by wild hip-hop, twisted pop, and smoked-out R&B. Asserting a feline-esque dominance and a style that can only be described as every color in a box of crayons, Doja Cat’s unapologetic charisma, charm, and confidence immediately take center stage. With co-signs from Chance The Rapper, Katy Perry, Chris Brown and J.Cole among others, 2018's hit “Mooo!” propelled Doja Cat forward and added many fans to her already feverishly loyal fan base.
14.1M
Subscribers
11.2B
Total views
213
Videos
191.2K
Avg. views / video
0.05%
Engagement rate
Doja Cat is a YouTube channel with 14.1M subscribers and 11.2B total views across 213 videos. A typical upload reaches 191.2K views at a 0.05% engagement rate.
The numbers on this page come from InstMe's monitoring pipeline and refresh automatically as the channel is rescanned — audience size, view performance and engagement, side by side with the channel's recent uploads.
Audience & content
Publishing Activity
Recently active
Last upload Jul 1, 2026 · ≈2.2 uploads/month lifetime.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Music
Secondary: Pop music
Doja Cat vs similar channels
| Metric | Doja Cat | Cohort median |
|---|---|---|
| Avg. views per video | 191.2K | 792.2K |
| Engagement rate | 0.05% | 0.10% |
| Videos published | 213 | 1,100 |
Median values from 217 YouTube channels with 10M+ subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$2,900–$6,700per dedicated video
Based on 191.2K average views per video, a dedicated sponsored video on Doja Cat is worth an estimated $2,900–$6,700. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Doja Cat have?
Doja Cat has 14.1M subscribers on YouTube, with 11.2B total channel views across 213 videos.
What is Doja Cat's YouTube handle?
Doja Cat publishes on YouTube as @dojacat.
How many views does Doja Cat get per video?
Doja Cat averages 191.2K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Doja Cat's engagement rate?
Doja Cat's measured engagement rate is 0.05% (likes and comments relative to views on recent videos).
How much does a sponsored video from Doja Cat cost?
Based on 191.2K average views per video, a dedicated sponsored video on Doja Cat is worth an estimated $2,900–$6,700. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Doja Cat still active on YouTube?
Doja Cat's most recent video was published on July 1, 2026.
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