Matt & Abby Howard
@mattandabbyhoward · YouTube · United States
NEW videos every other week :)
8.2M
Subscribers
8B
Total views
1,300
Videos
983.1K
Avg. views / video
0.33%
Engagement rate
Here's how Matt & Abby Howard measures up on YouTube: 8.2M subscribers, 8B lifetime views, and 983.1K average views per upload with 0.33% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Dormant
Last upload Apr 25, 2026 · ≈15.4 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Lifestyle
Secondary: Food
Matt & Abby Howard vs similar channels
| Metric | Matt & Abby Howard | Cohort median |
|---|---|---|
| Avg. views per video | 983.1K | 128.3K |
| Engagement rate | 0.33% | 0.16% |
| Videos published | 1,300 | 754 |
Median values from 1,703 YouTube channels with 1M–10M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$15,000–$34,000per dedicated video
Based on 983.1K average views per video, a dedicated sponsored video on Matt & Abby Howard is worth an estimated $15,000–$34,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Matt & Abby Howard have?
Matt & Abby Howard has 8.2M subscribers on YouTube, with 8B total channel views across 1,300 videos.
What is Matt & Abby Howard's YouTube handle?
Matt & Abby Howard publishes on YouTube as @mattandabbyhoward.
How many views does Matt & Abby Howard get per video?
Matt & Abby Howard averages 983.1K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Matt & Abby Howard's engagement rate?
Matt & Abby Howard's measured engagement rate is 0.33% (likes and comments relative to views on recent videos).
How much does a sponsored video from Matt & Abby Howard cost?
Based on 983.1K average views per video, a dedicated sponsored video on Matt & Abby Howard is worth an estimated $15,000–$34,000. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Matt & Abby Howard still active on YouTube?
Matt & Abby Howard's most recent video was published on April 25, 2026.
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