Johnson's Baby U.S.
@baby · YouTube · United States
For nearly 125 years, Johnson’s® mission has been to create the gentlest baby products in the world. That’s why we’ve continuously advanced our science and listened to parents around the world to reformulate and improve our products inside and out. Our standard of gentle guides every choice we make – for you, your babies and the world. Because gentle is something the world can never have enough of. #ChooseGentle www.johnsonsbaby.com Connect with us on: Facebook: https://www.facebook.com/johnsonsbabyUS Instagram: http://instagram.com/johnsonsbaby Twitter: https://twitter.com/johnsonsbaby
103K
Subscribers
54.1M
Total views
139
Videos
54.9K
Avg. views / video
0.37%
Engagement rate
Here's how Johnson's Baby U.S. measures up on YouTube: 103K subscribers, 54.1M lifetime views, and 54.9K average views per upload with 0.37% engagement.
Everything on this page is drawn from InstMe's index and refreshes with each rescan. For sponsorship decisions, weigh the per-video reach and engagement more heavily than the subscriber count — that's where campaign performance actually shows up.
Audience & content
Publishing Activity
Dormant
Last upload Jun 8, 2021 · ≈0.6 uploads/month lifetime.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the topic — not measured for this channel.
Content Focus
Primary: Lifestyle
Secondary: Health
Johnson's Baby U.S. vs similar channels
| Metric | Johnson's Baby U.S. | Cohort median |
|---|---|---|
| Avg. views per video | 54.9K | 18.9K |
| Engagement rate | 0.37% | 0.23% |
| Videos published | 139 | 448 |
Median values from 3,321 YouTube channels with 100K–1M subscribers in the InstMe index, refreshed daily.
Estimated sponsorship value
$820–$1,900per dedicated video
Based on 54.9K average views per video, a dedicated sponsored video on Johnson's Baby U.S. is worth an estimated $820–$1,900. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Frequently asked questions
How many subscribers does Johnson's Baby U.S. have?
Johnson's Baby U.S. has 103K subscribers on YouTube, with 54.1M total channel views across 139 videos.
What is Johnson's Baby U.S.'s YouTube handle?
Johnson's Baby U.S. publishes on YouTube as @baby.
How many views does Johnson's Baby U.S. get per video?
Johnson's Baby U.S. averages 54.9K views per video. Views-per-video is usually a better sponsorship predictor than the subscriber count alone.
What is Johnson's Baby U.S.'s engagement rate?
Johnson's Baby U.S.'s measured engagement rate is 0.37% (likes and comments relative to views on recent videos).
How much does a sponsored video from Johnson's Baby U.S. cost?
Based on 54.9K average views per video, a dedicated sponsored video on Johnson's Baby U.S. is worth an estimated $820–$1,900. This is a modeled range from view counts and typical YouTube CPMs, not a quoted rate — actual pricing depends on niche, format, usage rights and exclusivity.
Is Johnson's Baby U.S. still active on YouTube?
Johnson's Baby U.S.'s most recent video was published on June 8, 2021.
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